As the curtains rise on the stage of product launches, one thing takes center stage – innovative and aesthetically pleasing packaging. Yes, it’s the exterior of the product, the first glimpse on the shelf, that tempts consumers into the world of beauty.
Therefore, any brand introducing a new range requires readily available packaging to enter the market.
One such brand Bluemercury, renowned for its exquisite skincare offerings, has taken a bold stride with the launch of its own color cosmetics line – Cerulean 6. This expansion not only signifies Bluemercury’s commitment to delivering exceptional makeup products but also establishes new benchmarks for clean and responsible cosmetics.
We at BIG SKY PACKAGING played a pivotal role in bringing Cerulean 6 to life. Working intimately on the development of this color cosmetic line, we artfully combined both stock and custom primary and secondary packaging components, crafting a collection that exudes sophistication and charm.
Historical Collaboration: From 8 SKUs to 500+
The partnership between Bluemercury and BIG SKY PACKAGING began in 2011, marking the genesis of a collaboration that would shape the landscape of beauty packaging. At the outset, BIG SKY PACKAGING engaged with Bluemercury in the development of custom and customized stock packaging for M-61, Lune+Aster, and most recently Cerulean 6. This initial collaboration involved 8 SKUs, and little did they know that it would turn into a portfolio exceeding 500 SKUs over the next decade.
BIG SKY PACKAGING’s ability to manage the production of components across more than 50 factories worldwide played a crucial role in Bluemercury’s growth trajectory. This expansive manufacturing network not only facilitated scalability but provided a robust and secure supply chain for Bluemercury’s burgeoning product lines.
BIG SKY PACKAGING as an In-House Packaging Partner
As Bluemercury expanded from approximately 20 stores in 2011 to close to 200 stores by 2023, the collaboration with BIG SKY PACKAGING evolved beyond a traditional client-vendor relationship. BIG SKY PACKAGING became an integral part of Bluemercury’s operations, acting as their in-house packaging partner. This level of integration allowed Bluemercury’s internal teams to concentrate on brand building and marketing, confident in the knowledge that BIG SKY PACKAGING had the packaging development aspect covered.
The partnership extended beyond the creation of custom tools to include the utilization of customized stock tools. BIG SKY PACKAGING’s adaptability to both bespoke and stock solutions showcased its flexibility in meeting Bluemercury’s diverse packaging needs. This collaborative model, where BIG SKY PACKAGING is seamlessly integrated with Bluemercury’s brand ownership and marketing, is a testament to the depth of the partnership.
The Cerulean 6 Project: A Showcase of Collaboration
The launch of Cerulean 6 presented a unique challenge and opportunity. Bluemercury sought to create a stunning collection of personal care products that not only met the highest standards of quality but also reflected the brand’s ethos. BIG SKY PACKAGING played a key role in developing a range of packaging components for Cerulean 6, combining both stock and custom-engineered solutions.
Customized Excellence
For Cerulean 6, BIG SKY PACKAGING went beyond the ordinary by creating 100% custom tools for specific packaging requirements. This bespoke approach ensured that Cerulean 6’s packaging was not only functional but also aligned perfectly with the brand’s identity. The collaboration between BIG SKY PACKAGING and Bluemercury’s creative teams resulted in packaging that was as unique and exceptional as the cosmetics it housed.
Strategic Use of Stock Components
Recognizing the need for efficiency and timely launches, BIG SKY PACKAGING strategically incorporated stock packaging components where feasible. This approach allowed for quick production without compromising on the visual appeal and quality of the final product. The fusion of custom and stock components contributed to the cohesiveness of the Cerulean 6 collection, providing a seamless and delightful experience for consumers.
Scalability and Flexibility: A Cornerstone of Success
The growth trajectory of Bluemercury, from 8 SKUs to over 500 SKUs and from 20 stores to close to 200, exemplifies the scalability and flexibility that BIG SKY PACKAGING brings to the table. BIG SKY PACKAGING’s ability to manufacture diverse components globally ensures that brands can navigate the complexities of the beauty industry with confidence. The Cerulean 6 project showcases how BIG SKY PACKAGING’s expertise can adapt to the evolving needs of a brand, delivering packaging solutions that are not just containers but integral elements of the brand’s narrative.
In the dynamic landscape of beauty, the collaboration between Bluemercury and BIG SKY PACKAGING stands as a shining example of what can be achieved through strategic partnerships. As Bluemercury continues to redefine beauty standards and expand its reach, BIG SKY PACKAGING remains a pillar of support, exemplifying the power of collaboration, innovation, and scalability in driving brand success. The journey from 8 SKUs to over 500 and from 20 stores to close to 200 is not just Bluemercury’s success story; it’s a testament to the synergy between visionaries and their packaging partners at BIG SKY PACKAGING.
With the growing need to save the planet’s greenery, every industry is stepping up in various capacities to contribute to sustainability—and the packaging industry is no exception. Yes, in this paradigm shift, the packaging engineers with their expertise, take center stage by executing packaging solutions that hit a harmonious equilibrium between safeguarding our planet and fulfilling the exceptional needs of their clients.
In this guide, we’ll dig into the multifaceted world of sustainable packaging, from sources to principles as well as regulatory compliance. Join us on this enlightening expedition as we reveal the strategies and innovations that are reshaping the packaging landscape and learn how packaging engineers are leading the way toward a greener, more nurturing future.
What is Sustainable Packaging?
When we use packaging resources and practices that exert the least possible strain on the biological environment, we call Sustainable packaging. In other words, the packaging is made up of materials that cause minimal pollution throughout their lifecycle, be it manufacturing or eventual disposal or recycling.
Materials: Utilizing 100% recycled materials.
Production: Facilitating production, supply chains, and decreasing carbon emissions.
Reusability: Fostering a circular economy for packaging, extending its lifecycle and usability.
Why Should Brands Opt for Sustainable Packaging?
The adoption of sustainable packaging isn’t just a moral imperative; it’s a strategic necessity for businesses of today. Here, we unpack the convincing reasons why sustainable packaging holds definite significance in the corporate world.
Consumer Preference: Sustainable packaging goes with the evolving preferences of environmentally conscious customers, cultivating brand loyalty.
Regulatory Compliance: Sticking to sustainable packaging practices ensures compliance with severe environmental regulations, decreasing legal risks.
Cost Efficiency: Sustainable packaging often leads to decreased material usage, optimized transportation, and lower waste disposal costs, contributing to economic benefits.
Brand Reputation: Presenting a commitment to sustainability enhances a brand’s reputation and can attract a wider customer base.
Innovation Opportunities: Sustainable packaging drives innovation, encouraging brands to explore eco-friendly materials and design solutions.
Circular Economy: Sustainable packaging supports the transition towards a circular economy, reducing resource depletion and waste.
Risk Mitigation: By reducing environmental impacts, brands mitigate the risk of adverse publicity and consumer backlash.
Long-Term Viability: Embracing sustainable practices ensures a brand’s relevance and viability in a world increasingly focused on eco-consciousness.
Methods for Embracing Eco-Friendly Packaging
If you’re a brand aiming to transition to environmentally friendly packaging, here are several insightful strategies to maximize the benefits of this process, especially for packaging engineers:
Gradual Transition: Whether your brand offers one product or a diverse range, it’s prudent not to fully commit to sustainability in packaging without testing the waters. Packaging engineers can play a crucial role in this phase by helping in the evaluation of different packaging options through sampling.
Sample Evaluation: Before making a full-scale switch, consider ordering sample products to personally assess the quality and suitability of eco-friendly packaging solutions. Packaging engineers can provide valuable input on the technical aspects of these samples.
Harmonize with Rebranding: Timing is essential. If you’re planning a brand redesign, aligning it with the introduction of sustainable packaging can be a powerful combination. Packaging engineers can ensure that the new packaging integrates seamlessly with your brand’s visual identity.
If you’re a brand aiming to transition to environmentally friendly packaging, here are several insightful strategies to maximize the benefits of this process, especially for packaging engineers:
Gradual Transition: Whether your brand offers one product or a diverse range, it’s prudent not to fully commit to sustainability in packaging without testing the waters. Packaging engineers can play a crucial role in this phase by helping in the evaluation of different packaging options through sampling.
Sample Evaluation: Before making a full-scale switch, consider ordering sample products to personally assess the quality and suitability of eco-friendly packaging solutions. Packaging engineers can provide valuable input on the technical aspects of these samples.
Harmonize with Rebranding: Timing is essential. If you’re planning a brand redesign, aligning it with the introduction of sustainable packaging can be a powerful combination. Packaging engineers can ensure that the new packaging integrates seamlessly with your brand’s visual identity.
FIFO Principle: Implement the ‘First in, first out’ (FIFO) method for packaging inventory. Prioritize using existing non-sustainable packaging before transitioning to the new eco-friendly options.
Promote Sustainability: Make your brand’s commitment to sustainability a part of your marketing campaigns. Packaging engineers can help develop messaging that highlights the eco-friendly aspects of your packaging materials and design. Showcasing your environmental responsibility can set your brand apart in the market and enhance your brand image.
Incorporating sustainable practices into packaging engineering not only benefits the environment but also offers a competitive edge in today’s conscientious marketplace. Leverage the expertise of packaging engineers to ensure a smooth transition toward eco-friendly packaging solutions that align with your brand’s values and resonate with your target audience.
Packaging design plays a pivotal role in promoting sustainability by influencing how products are manufactured, distributed, and disposed of. Several key concepts guide sustainable packaging design:
Minimalism: Sustainable packaging strives for simplicity and efficiency. By minimizing unnecessary elements like excess material and graphics, minimalism reduces waste and energy consumption during production and disposal. This approach encourages designers to focus on essential elements, resulting in sleek, eco-friendly packaging solutions.
Source Reduction: Source reduction involves using fewer materials in packaging without compromising functionality or safety. Packaging engineers aim to develop lightweight, compact packaging that reduces resource consumption and transportation-related emissions. It’s about accomplishing more with less.
Right-Sizing: Right-sizing refers to creating packaging that perfectly fits the product it envelops, decreasing excess space and material. This concept reduces waste, optimizes storage and transportation, and improves overall efficiency.
Sustainability in Packaging
Aluminum: Highly recyclable and lightweight, aluminum offers durability and preserves product freshness, making it an eco-friendly choice for various packaging, from beverages to cosmetics.
Glass: Glass is 100% recyclable, making it an eco-conscious choice for packaging cosmetics, preserving product quality without compromising the environment.
Mono Material: Mono-material packaging simplifies recycling by using a single type of material, increasing the likelihood of proper disposal and minimizing waste.
Ocean Plastic: Repurposed ocean plastic materials contribute to cleaning up marine ecosystems while creating sustainable packaging solutions, aligning with environmental and conservation goals.
PCR Plastics (Post-Consumer Recycled): PCR plastics are created from recycled plastic waste, reducing the need for virgin plastic production and diverting plastic from landfills.
Refillable Packaging:Refillable packaging systems reduce single-use waste, allowing customers to replenish products in existing containers, and minimize environmental impact.
Wood: Sustainable wood packaging, sourced from responsibly managed forests, offers an eco-friendly option for various products while supporting forest conservation.
Reusable Bags: Reusable bags, often made from materials like cotton or jute, reduce single-use plastic bag consumption and encourage sustainable shopping practices.
Molded Paper Pulp:Moulded paper pulp packaging is biodegradable, recyclable, and often used for protective packaging, such as egg cartons and electronics packaging.
Bioplastic: Bioplastics are derived from renewable resources like cornstarch or sugarcane. They offer a biodegradable or compostable alternative to traditional plastics, reducing environmental impact.
Regulations and Compliance
Global and regional regulations pertaining to sustainable packaging have gained prominence in response to growing environmental concerns. Globally, several key regulations and standards impact sustainable packaging practices. For example, the United Nations Sustainable Development Goals set a global framework for responsible consumption and production, driving sustainable packaging efforts worldwide.
Regionally, the European Union leads the way with stringent regulations such as the Single-Use Plastics Directive and the Circular Economy Action Plan. These initiatives target reduced plastic use and increased recyclability, directly affecting packaging practices within the EU.
Compliance strategies for businesses involve staying informed and proactive. Businesses should regularly monitor evolving regulations, conduct thorough product assessments, and consider sustainable material choices and design principles. Collaborating with industry associations and participating in voluntary sustainability programs can also facilitate compliance.
Additionally, fostering partnerships with suppliers committed to sustainability and engaging in transparent reporting can help enterprises navigate the complex landscape of sustainable packaging regulations while aligning with global and regional sustainability goals.
Future Trends and Innovations
Sustainable packaging is a forever thing, driven by environmental concerns and advancements in technology. Here are some arising innovations to watch for:
Biodegradable Materials: Biodegradable Materials are cultivating ground as an option to conventional plastics. These materials break down more easily in the surroundings, decreasing pollution in the future.
Smart Packaging: Integration of smart technology allows consumers to access information about a product’s environmental footprint and freshness, promoting transparency and reducing waste.
Minimalist Design: Simplified packaging designs with reduced material use are becoming more popular. Brands are embracing minimalism to reduce waste and improve recyclability.
Reusable Packaging: Reusable packaging systems as well as subscription-based models are on the rise, reducing single-use waste and fostering a circular economy.
Advanced Recycling: Innovations in recycling technologies are growing the efficiency and significance of recycling processes.
Upcycled Materials: Using waste materials like ocean plastic and agricultural byproducts to create packaging materials reduces the environmental impact and supports sustainability.
Supply Chain Optimization: Sustainable packaging is increasingly seen as part of a wider supply chain optimization strategy, with an emphasis on declining transportation emissions and packaging waste.
These all tactics signify a commitment to sustainability while lowering environmental impact and welcoming innovative sustainable solutions. Brands that are choosing such trends are ready to meet the growing demands of the environmentally-conscious market.
Role of Packaging Engineers In Making Sustainable Packaging
Packaging engineers play a pivotal role in the development and implementation of sustainable packaging solutions. Their expertise and contributions are instrumental in crafting packaging that minimizes environmental impact while meeting the practical needs of businesses and consumers.
Material Selection: Packaging engineers advise choosing sustainable materials that are eco-friendly, biodegradable, or recyclable. They analyze the environmental footprint of several materials and make informed decisions to reduce negative impacts.
Design Innovation: They create packaging designs that maximize efficiency, reduce waste, and minimize the use of resources. Innovative designs can lead to significant reductions in packaging material while maintaining product protection.
Reducing Energy Consumption: Packaging engineers focus on optimizing packaging processes to reduce energy consumption during manufacturing, which contributes to lower greenhouse gas emissions.
Transportation Efficiency: They consider the size and weight of packaging in relation to transportation, aiming to reduce fuel consumption and emissions associated with shipping.
Recycling and Circular Economy: Packaging engineers design packaging that is easy to recycle, encouraging consumers to participate in recycling programs. They also explore opportunities to create packaging that fits into the circular economy model, minimizing waste generation.
Compliance and Regulations: They stay updated on global and regional regulations related to sustainable packaging, ensuring that products meet compliance requirements and avoid potential legal issues.
Collaboration: Effective collaboration with cross-functional teams, including marketing, supply chain, and sustainability experts, is crucial. Packaging engineers work collectively to balance sustainability objectives with business goals.
Innovation and Research: They continuously research and explore new sustainable materials, technologies, and trends to keep packaging practices aligned with evolving environmental standards.
In essence, packaging engineers are sustainability champions within organizations, working tirelessly to create packaging solutions that align with environmental goals while delivering functional and cost-effective results. Their expertise is integral in reducing the ecological footprint of packaging across industries and contributing to a more sustainable future.
We at BIG SKY PACKAGING Do Prioritize Sustainability
We believe in offering exclusive sustainable packaging solutions that not only enhance your brand’s impression but also line up with your commitment to environmental consciousness. Our crew of professional packaging engineers is committed to incorporating sustainability into every aspect of your packaging, from design to resources, to create packaging that’s both eco-friendly as well as appealing.
Some of Our Sustainable Success Stories
We are excited to share the work we have done in terms of sustainable packaging solutions, highlighting our collaborations with brands like BeautyX, Birchbox and many more. These collaborations demonstrate our loyalty to making packaging that not only shields your products but also saves the planet.
BeautyX
While working for BeautyX, we worked to revolutionize the cosmetics industry with sustainable packaging. Together, we crafted eco-conscious packaging that resonates with the values of conscious consumers. Our approach not only guaranteed premium product presentation but also decreased the environmental footprint of the packaging. By selecting materials that are recyclable and biodegradable, we assisted BeautyX in securing a prominent place on the retail shelf while reducing its ecological impact.
Birchbox’s New Chapter
Birchbox, a pioneer in the beauty industry, sought a fresh start with sustainability at its core. Our collaboration with Birchbox allowed us to redefine their packaging with eco-friendly materials and innovative design. The result was the packaging that delighted Birchbox customers while significantly reducing waste and promoting recycling. This sustainable packaging approach not only breathed new life into Birchbox’s brand but also showcased its commitment to a greener future.
These projects exemplify our dedication to sustainability and our ability to transform packaging into a statement of environmental responsibility. We are committed to refining our sustainable packaging solutions continuously, so we can help more brands like yours join the journey toward a more eco-conscious future
Your Dream Sustainable Packaging, Our Expertise
Whether you’re inspired by these stories or have exclusive sustainable packaging ideas for your business we are thrilled to make your vision packaging a reality. At BIG SKY PACKAGING, we’re not just packaging professionals; we’re sustainability promoters too, ready to craft packaging that embodies your brand’s essence while remaking a positive impact on the environment.
Join us in the pursuit of packaging that not only reflects your brand’s uniqueness but also enriches the plane!
The demand for delightful, premium boxes, bags, and more is at its peak in today’s market. Gift Packaging emerges as a captivating fairytale amidst fierce competition, enchanting businesses and customers both. With its magnetic appeal, this strategy becomes a powerful tool to stand out and attract more consumers.
Yes, products wrapped in elegance and charm create an emotional connection long after the purchase, making innovative Gift Packaging an indispensable asset for brand growth.
This is the reason, more and more brands introducing an exquisite line of their products but in gift box packaging. And if you are not, you are missing out on something big for sure.
Thinking, why or how it benefits? This blog unravels the secrets behind why brands should introduce a captivating range of their products in wondrous Gift Packaging. We delve into the art that transforms a simple transaction into a profound emotional connection. By blending aesthetics, human psychology, and a touch of imagination, gif packaging breathes life into your brand story, leaving an indelible impression that transcends time.
Get ready to unlock the secrets of delighting your customers like never before!
Why Should Brands Go For Gift Packaging?
Introducing an array of products in Gift Packaging is a strategic move for brands aiming to engage their audience. It boosts the perceived value, leaves an unforgettable impression, fosters loyalty, and sets the stage for stronger business relationships.
Let’s dive in to understand it well:
High Perceived Value
Gift Packaging immediately enhances the perceived value of the product. Buyers are more likely to consider the well-packaged, boxed items as premium and unique, making them more willing to invest.
Unforgettable Impressions
Gifting Packaging creates a lasting impression on buyers. When consumers notice products in elegant packaging on the shelf, it leaves a positive memory of the brand, fostering long-term relationships.
Differentiation and Brand Identity
In a competitive market, Gift Packaging sets your brand apart from others. It becomes a unique identifier that maintains your brand identity and makes it easily visible and recognizable.
Better Gifting Options
Your well-packaged products can turn out as exclusive gifting solutions for consumers seeking better options. They can present elegantly boxed products as gifts to their partners or employees, happily and without much effort.
Marketing Opportunities
Gift Packaging effectively serves no less than a marketing tool. Customers are more likely to showcase or refer your product to others if it comes in appealing packaging, extending your brand’s reach.
Enriched Customer Loyalty
The emotional connection created through Gift Packaging fosters customer loyalty. Users are more likely to return for repeat purchases due to the positive experience associated with your brand.
Customization & Personalization
Tailored Gift Packaging allows brands to align products with specific clients or occasions, making the gift even more thoughtful and impressive.
Uniquely Showcasing Product Range
Gift Packaging allows the chance brands to showcase a range of products luxuriously. Buyers can explore various offerings and discover additional items they may be interested in.
Tips To Consider While Gift Packaging Your Products
Remember, premium packaging design goes beyond mere aesthetics; it carries the power to strengthen a positive brand image and leave an everlasting impression on those who buy or even witness it.
Aim for gift packaging that brags top-notch quality and unleashes creativity, all while reflecting the essence of its contents. Treat the packaging as a vital part of the gift, reflecting thoughtfulness, time, and a touch of investment. Such dedication to the presentation will not go unnoticed as more consumers will undoubtedly appreciate the effort poured into the packaging design.
Don’t know how to make the best gift packaging for your products? A team of expert packaging engineers can help you here.
Understand Your Brand Identity & Audience
Before delving into the manufacturing process, gain a deep understanding of your brand story. Align the design, materials, and aesthetics of the gift packaging with your brand’s values and image. Consider the preferences and tastes of your audience to develop packaging that resonates with them on a personal and professional level.
Focus on Quality and Durability
Gift packaging should exude a sense of luxury and elegance, emphasizing quality and durability. Choose high-grade materials that ensure the packaging maintains its allure throughout its journey from your facility to the recipient. Durable packaging not only protects the product but also showcases your commitment to excellence.
Sustainability and Eco-Friendly Practices
In today’s eco-conscious world, consider adopting sustainable and eco-friendly manufacturing practices for your gift packaging. Consumers increasingly value environmentally responsible partners. Opt for recyclable or biodegradable materials and minimize excess packaging to demonstrate your brand’s commitment to sustainability.
So, by investing in premium yet sustainable packaging, brands can unravel the secrets of delighting customers like never before. These sophisticatedly wrapped offerings not only upgrade their products but also create an emotional association that transcends time. As this captivating fairytale continues to unfold, the true power of Gift Packaging drives brand success and creates lasting impressions that leave consumers spellbound.
At BIG SKY PACKAGING, we don’t just create packaging; we craft captivating experiences that elevate brands to new heights! Our team of packaging magicians blends creativity and expertise to design premium gift packaging that leaves a lasting impression. From stunning visuals to ingenious engineering, we transform ordinary packages into extraordinary wonders. Let us sprinkle some magic onto your brand, making it stand out with enchanting packaging that captures hearts and wows your customers!
Embrace the enchanting allure of gift packaging and watch your brand shine like a dazzling star!
Need a success mantra for your brand? Here it is, “Be part of the solution, not part of the pollution.”
This is indeed a success mantra in an era where more and more customers are demanding sustainable packaging solutions. It is a major factor that attracts consumers when they purchase products. Your customers expect you to enhance the environmental impact of your brand across your entire supply chain.
That says it can be the best step as a brand owner to make your brand sustainable while still promoting its high quality by adopting measures like switching to renewable energy and practicing recycling.
The best part is to create sustainable packaging that stands out, and there are numerous innovative ways you can opt for it.
In this regard, here are some sustainable packaging trends that you, as a brand owner, must keep an eye on. Before that, let’s first learn what sustainable packaging trends are.
What is Sustainable Packaging?
As the name suggests, sustainable packaging refers to a packaging type that is better for the environment. This kind of packaging is sourced responsibly, made from eco-friendly materials, and does not harm the environment when its use is completed. This definition shows that sustainable packaging goes beyond just using recyclable materials. It involves making environmentally conscious decisions throughout the entire packaging process, including choosing recycled materials. In essence, it is a commitment to creating packaging that is environmentally sustainable. The first step you can take is to reach a packaging engineer who supports your journey to sustainability and offers sustainable packaging solutions.
Top Sustainable Packaging Trends –
– FSC Certified Paper
FSC-certified paper is an essential element in the realm of sustainable packaging. When a paper product carries the FSC certification, it signifies that the material used in its production comes from responsibly managed forests. By choosing FSC-certified paper for packaging, businesses contribute to the preservation of forests and the mitigation of deforestation. Not only that but by using FSC-certified paper, businesses can enhance their reputation for sustainability and responsible sourcing, appealing to eco-conscious consumers and gaining a competitive edge in the market. One right packaging company can help you understand whether FSC-certified paper packaging is right for your brand or not.
– Bioplastics
Bioplastics offer an attractive option as they can, in some cases, be derived from renewable sources, biodegrade much faster than conventional plastics, and are a more sustainable option for product packaging. It also offers several advantages over traditional plastics in terms of product packaging. Above all, it is a biodegradable option and has a lower carbon footprint than conventional plastics. By using bioplastics for packaging, brands can demonstrate their responsibility to the environment and enhance their brand image as a forward-thinking company. All you need is the right packaging engineer to help you lessen your environmental impact and create eco yet attractive packaging solutions by opting for Bioplastics.
– Reusable Bags
Reusable bags are an eco-friendly and sustainable packaging solution that is rapidly gaining popularity for brands across every industry. These bags are made of durable materials and can be reused, reducing the need for single-use plastic bags that can take hundreds of years to decompose. Reusable bags can be used for various applications such as grocery shopping, carrying personal items, and promotional items. Additionally, businesses can use them as a part of their branding strategy by incorporating their logos or designs on the bags. Finding the right packaging engineer who can help you with reusable bags that not only reduce your carbon footprint but also promote your brand in a positive light.
Commit to Easily Recyclable Products
One of the most used materials in product packaging is plastic, but at the same time, it is the most harmful material to our environment too. We might not be able to cut out plastic altogether, as it’s still a valuable packaging item, but we can change how we use it.
It is best to commit to using easy-to-recycle or biodegradable materials, as well as refillable packaging. This means using plastic that has already been recycled for your packaging. Single-use plastic is a major problem for our environment, so the more you’re able to implement recycled plastic into your packaging, the better it is for the earth. Take the commitment at your business to reduce the amount of single-use plastic in your brands’ packaging. Other steps you can take involve using recycled plastics; this helps create sustainability and conserve financial resources.
– Downsize the Package
Downsizing your packaging is a must to reduce the environmental impact your business has on the earth. Simply make sure your packaging is true to your products’ sizes. Well, a packaging engineer can help you here with all the expertise you need.
Reach Skilled Packaging Engineers Today!
Packaging engineers are highly skilled professionals who specialize in designing and manufacturing packaging solutions. With the increasing demand for sustainable packaging, many packaging engineers are focusing on creating eco-friendly packaging solutions that are both functional and sustainable, and so are we!
We at BIG SKY PACKAGING, an industry leader in sustainable packaging companies, believe that the first step to making a business successful is to make it fruitful for the planet hence offer sustainable packaging solutions.
Want to learn how we can help and what we offer? Call 212-620-3100 now!
Let’s Choose A Brighter, More Sustainable Future For All!
”Go Green” is the new normal for companies nowadays; most of them are trying to instill the same philosophy while choosing the packaging of their products too.
However, some companies are still not giving enough attention to sustainable solutions. If you are one of those, you need to understand that if you are a socially responsible brand, you are reflecting a positive image in the eyes of the people. The more impressed your consumers are with you, the more successful you will become. What else do you want?
The best part is you are not only growing your business by opting for sustainable packaging, but you are also contributing to the environment.
That means preferring sustainable packaging for your brand is like a win-win.
Let’s dive into the ocean of benefits of selecting sustainable solutions for your business. Before that, here is a sneak-peak into what sustainable packaging is.
What is Sustainable Packaging?
Simply put, Sustainable packaging is the obtaining, designing, and using solutions that have the slightest environmental impact and carbon footprint.
It is also known as an eco-friendly packaging solution that doesn’t lead to any further depletion of natural resources.
There are some criteria for packaging to be deemed sustainable:
It is valuable, secure & healthful for individuals throughout its lifecycle.
Satisfy market standards for expense and performance.
Optimizes the use of source materials that can be recycled.
Produced using neat and tidy production ways and the most promising practices.
Manufactured from materials that are healthy and safe for all.
It is meant to optimize materials.
Easily recovered and utilized in industrial closed-loop.
Top Benefits of Sustainable Packaging To Businesses
There’s no denying there are various reasons to pick sustainable packaging; we’ve spotlighted some of the top advantages your business may leverage from the switch.
It Is What Consumers Are Demanding
Let’s begin with one justified and simple motivation to switch to sustainable packaging; it’s what today’s consumers are looking for.
The reason is rising awareness about the adverse effects of our shopping habits on the environment. Hence, most customers are making buying decisions that are more value-driven while gravitating towards sustainably-packaged products. Based on the research by McKinsey, 55% of buyers say that they are concerned about the environmental impact of product packaging.
So by opting for earth-friendly packaging, you are helping the consumers make a difference at the level of their individual carbon footprints; ultimately making you their favorite. Plus, this can be one differentiator factor for your brand among all.
No More Allergens & Toxins
If you are choosing biodegradable or recyclable packaging solutions, you are already going non-toxic and allergy-free.
Many people are perturbed by the goods they shop are made of, what materials, and what damage they can potentially cause to their health. Hence, it is better to choose safe and healthy material for your consumers. It can be an encouragement for your consumers to buy your product.
Decreases your carbon footprint
People these days focus on the influence they are making on the environment, especially through the products they are using. They mostly prefer to buy from brands that are socially responsible and make a positive impact on the environment. So, by choosing eco-friendly packaging, you can reflect your brand’s corporate responsibility toward the earth.
Easy to Dispose of
The material you choose for packaging your products may change from time to time, but it must be recyclable or something that is easily disposable. For instance, if you choose biodegradable packaging and put a label for the same on the box, then your consumer will try to turn the waste packaging into compost. Or, if you choose recyclable packaging, they will throw it into the recycling bin for reuse.
Versatility at its Best
Just because your packaging is eco-friendly, it doesn’t mean it has to be boring and dull. In fact, it can be versatile and creative that even go with an array of goods. So no matter what size and type of business you run, many options are open to serve your individual requirements.
More & More Sales
Sustainable packaging is one of the various aspects that people consider while making a decision about the brand they want to buy from. The healthy environment and what measures you are taking as a responsible business to protect or lessen the possible harm to it.
This thought can help you with extending your target market. It is also an excellent way to market your solutions to improve your sales as more people become interested in buying from a business that is dedicated to the environment.
Generation Z is always ready to purchase sustainable products instead of conventional ones. That means, by choosing sustainability over traditional, you are becoming popular among youth!
So, are you ready to contribute to the environment and start with sustainable packaging options?
We can help!
At Big Sky Packaging, we are happy to provide you with top solutions concerning sustainable, eco-friendly packaging. Our experienced, dynamic team is all set to get you the best of both worlds, too, with all the benefits mentioned above.
The BIG SKY PACKAGING team offers a range of sustainable packaging solutions, in various materials, to meet the increasing demand for environmentally-conscious brands.
Bottles made from sustainable sources offer the opportunity for brands to demonstrate their environmental awareness, through packaging choices. The materials, as well as a quick introduction to each, are listed below:
PCR (Post Consumer Regrind)
PLA (Polylactic Acid)
Sugarcane Polymer
Eco-friendly Printing
PCR (POST CONSUMER REGRIND)
PCR is plastic products that have been recycled, which means they have been reprocessed to be re-used in new manufacturing
PCR conserves energy and non-renewable resources as recycling replaces the need for primary extraction and the manufacture of new plastics
BSP offers a range of PCR materials for use in the production of plastic bottles and jars at levels of between 25% – 100% in PET and up to 50% in HDPE*
PCR tubes are available for use with PE starting at 25% PCR material
*Subject to material availability
PLA (POLYLACTIC ACID)
PLA is a compostable polymer derived from renewable sources such as cornstarch
BSP partners have tested PLA in various manufacturing processes and the results to date have been promising although there are some limitations on what can be produced
We would be happy to develop this further in partnership with a customer – please contact the BSP sales team to discuss
SUGARCANE POLYMER
Polymer made using bio-oil derived from sugar cane rather than traditional oil
BSP partners are currently producing sugarcane flexible tubes and bottles for the packaging market
Retains the same properties as traditional oil-based polymers
100% renewable
Possible to achieve a negative carbon footprint
Investigating Polyethylene Furanoate (PEF) source, Bio-polymer equivalent to PET
Sugarcane Closures are also available.
ECO-FRIENDLY DECORATION
Printing adds very little gram weight to the product. In addition, label materials are sometimes inconsistent with the bottle which can hinder recycling.
Please contact the BIG SKY PACKAGING team today and learn how we can help build your brand.
