Category: Beauty

Scale up or make your beauty business stand out with custom packaging solutions. Let’s dive in to learn the tips!

Creating a remarkable unboxing experience for your audience is crucial nowadays, especially with the viral trend of people sharing unboxing videos on social media. A report shows that around 40% of customers share photographs of products over social media if they arrive in exceptional, creative, and artistic packaging. Many businesses, regardless of their size and industry, are leaning towards unique or custom packaging solutions for the same reason.

So, keeping design unique helps brands increase their reach and acquire faithful consumers who are pleased to buy again & again. Based on stats mentioned by Packaging Of The World, 30% of businesses report a boost in profit just by offering a unique product packing experience. 

Thinking about how businesses can elevate their brand using custom packaging options? Here are some thoughts to consider, but before that, let’s have a quick look at what custom packaging is…

About Custom Packaging

The word custom says it all; it is about something tailored to specific business needs. Similarly, custom packaging means no one-size-fits-all packaging but a unique solution based on the business needs as well as the target audience. 

It is not wrong to say that custom-tailored packaging is a must-have for businesses, as it is one of the first things customers see when the products arrive at their door. It nurtures a remarkable memory of the product and lays the framework for building brand loyalty. 

Custom packaging is an ideal substitute for standard packaging solutions for businesses willing to create a bright first appearance for the audience. It is no less than an extension of a brand by boosting the unboxing occurrence with tailored colors, text, and designs.

Power of Custom Packaging in the Beauty Industry

Increased sales are all you want in your business, but you might be looking for ways to improve the same. Quality is one for sure, but leaving the best first impression on customers is also essential. Your custom packaging does that well. According to a study by IPSOS, 72% Of American consumers make purchasing decisions by the product’s packaging.

Of course, it is the foremost thing the beauty die-hards are going to see, with whom you are trying to build a bond. Hence, if you present the products through a more appealing message and design, you win more customers. 

So, while choosing packaging solutions, ensure that your customized stock packaging captures their attention and convinces them to take your product home and try it.

• Helps You Create an Identity

Following a personalized theme for your products effectively attracts the audience and helps you make your brand stand out and seem unique amid the crowd. 

Think this way, if any customer receives your shipment and it is nothing like they have ever seen before, wouldn’t it tempt them? An elegant custom box with the brand’s logo and compelling message will always make a deeper impact. 

If that is the sort of impression your brands want to make, following any unique custom pattern for packaging for your products can be appealing to your customer. The fascinating packaging of the product not only entices customers for a moment, but also keeps you on their favorite list for the future.

• Picking Eco-Friendly Packaging & Contributing to the Environment

IBM recently conducted a survey and revealed that near about 59% of consumers happily pay more for brands that are socially responsible. The stats suggest that if you are delivering shipments in eco-conscious packaging, you are not only contributing to the environment but also appealing to the buyers. 

Tips to Scale Your Business with Custom Packaging 

• Select the Appropriate Style For Your Brand

The first step; pick a design or packaging style that meets your product type. In order to select suitable packaging, you must better analyze it before making the decision. 

Questions you can brainstorm:

• Who is my customer base?
• What sort of product are you selling?
• What shape or packaging form fits the brand’s identity?
• Which size of packaging suits your products and general use?

All such questions will help you select the appropriate style for your brand and attract customers.

• Design Your Packaging with the Customer in Mind

Pinpoint what your ideal customers are looking for; you can also research what your competitors are doing. Check what works well with your products and determine whether 100% custom, personalized stock, or a combination of both work best for your brand. Sustainable options are available in most packaging today, so it’s safe to assume you can do your part, whether customer or stock. 

All in all, understanding your consumer base and their interests will assist you in picking your new packaging solutions. Don’t forget to emphasize what makes you outrun your competition.

• Concentrate on Technicalities

Sure your packaging must look good, but it must also be functional. Make sure the packaging type you are choosing is ready to deliver the products ready to use, without any damage, to the product or customers. 

Ensure the selected material sufficiently protects the product inside, and eliminates the potential for compatibility and stability issues.

• Add a Personal Touch to It

The best part about custom packaging is the unique customer experience… Everyone experiences something different, but there a few small things you can do to make it even better. For instance:

• Confirm the order has been received and add a personal note.
• Add a cheerful message (not same for all) to the shipment.
• Follow up on the delivery and encourage feedback. 

This will make your customers feel bonded with you from the very first order!

Find Right Partner for Your Packaging Needs

Now you need to find the right partner for you, who not only understands your needs but is also well-versed in the industry.

• Check their Experience

Experience matters the most. It’s critical to check any potential supplier’s experience in curating solutions for your industry before. The more experience they have, the more they know what solutions could be the best fit for your brand. Also, they can make suggestions based on your business needs; like what best you can do in terms of packaging, materials, decoration application, etc to enhance your sales.

• Go Through Reviews
  

Most companies out there claim to be the best. But how will you determine? Why not learn from the experiences of others? Read the reviews by previous clients to better understand what sort of company you should invest your time and money in. 

Takeaway Thoughts

Whether to go with custom or personalized packaging – or not – is genuinely a big business decision to make. But following the stated tips can be a transforming step for your brand. If you are sending your products in visually-pleasing packaging, you are halfway there to increase your customer base. 

We at Big Sky Packaging believe in offering quality packaging solutions while keeping your budget in mind. From professional service & support to creative solutions, you can count on us for all your needs. 

Have queries to ask us? Reach us at +1-212-620-3100; we are happy to assist you.

Make Your Beauty Brand Bigger With Us!

The acne-focused, clean skin-care brand launches first on Ulta.com, on Wednesday, and in 400 stores the week of August 9. It will be part of Ulta’s Sparked at Ulta Beauty program for indie beauty startups. Kinship will also be part of Ulta’s new Conscious Beauty program launching in October, which will spotlight brands that are sustainable, clean, vegan, cruelty-free, and philanthropic. Expansion into Ulta is an opportunity for Kinship to reach a Gen-Z audience beyond its DTC sites shoppers. A 2019 survey of Gen-Z consumers by Piper Jaffray found that Ulta was the No. 1 beauty shopping destination for teens, selected as the top choice by 38% of respondents.

Kinship’s main sales channel to date has been DTC e-commerce, which grew by 400% in the first quarter of 2020. It currently also distributes to Credo Beauty and expects Ulta to account for approximately 30% of total sales over the next year.

“Clean beauty is not a niche market anymore,” she said. “It’s here to stay. I think beauty has embraced the idea of clean, and now it’s just how we define ‘clean’ going forward.”

“If you look at Kinship, they’re coming in with a sweet spot, in terms of the pricing,” said Arnaudo. Other brands in Ulta’s assortment at this Gen Z-friendly price point include Morphe, Juvia’s Place and Mario Badescu; however, none of these brands are clean.

Ulta does stock a range of clean beauty brands on its site including Juice Beauty, Indie Lee and Follain, but has lagged in its designation behind Sephora and Target. The introduction of its Conscious Beauty section will inaugurate the first time the category is highlighted separately on its site and in stores. Brands in the clean category have already been seeing “double-digit” growth, said Arnaudo. The launch of Conscious Beauty will include a site landing page and an in-store endcap display, in all of Ulta’s physical stores, of a rotating group of brands. This will be more expansive than Ulta’s upcoming Credo Beauty partnership, which will feature endcap displays in a select group of 100 stores. The Credo partnership will feature eight brands that are sold at Credo.

Arnaudo says the Conscious Beauty program, like Sparked, is key to reaching Gen Z. She pointed out that “nine out of 10 Gen Zers will buy clean beauty in the next year, and we know that six out of 10 people are interested in purchasing clean beauty.”

“We know that the Gen-Z audience is very aware of what’s happening in the world,” she said. “We know that they care about clean ingredients, and we know they care about transparency and cruelty-free. Vegan is very important to them; sustainable packaging is important to them — [they support] brands that are doing good in the world.”

BIG SKY PACKAGING is delighted to announce the launch of Bronty Beauty, a collection of breakthrough products using cellular extraction.

Bronty Beauty products draw on the brilliance of nature’s design; understanding how compounds are stored, nutrient transport systems, cellular composition, plant mechanisms, and the influence of environmental stressors, to innovate a process that respects bio-mimics mechanisms tried and tested by nature over billions of years.

In addition, the Bronty Beauty approach is superior to past processes of maceration and percolation that have degraded and compromised the natural molecules within the cell.

The BIG SKY PACKAGING team worked intimately with the Bronty Beauty team throughout the packaging development.  From package engineering, form, material and decoration evaluation, COG analysis, and production management to transport and shipping of final packaging.

Visit Bronty Beauty for more information on the people, products, and pricing!

All customized stock packaging solutions are provided by the BIG SKY PACKAGING team / NYC.

Vibes, Peachy, and Cherry are the newest scents from her KKW Fragrance brand, following the launches of KKW Crystal Gardenia, Kimoji Hearts (Sold Out), and KKW Body earlier this year.

The three new scents first dropped at Kim Kardashian’s KKW Beauty pop-up at the Westfield Century City mall on July 14th, and online at kkwfragrance.com on July 17 at 3 p.m. Eastern Standard Time.

Cherry is the smell of sweet temptation… a deliciously composed fragrance featuring juicy red cherry, luscious raspberry, and sweet strawberry paired with romantic cherry blossom and gardenia petals.. the base lures you with the innocence of vanilla, woods, and musk.

Peach opens with fresh, juicy nectarine and velvety shades of peach for a mouthwatering sensation, while jasmine petals and peach blossom add to this delicious composition… its creamy base consists of sandalwood, creamy vanilla, and musk.

Vibes is a joyful, irresistible, and lively fragrance with sparkling bright notes of bergamot that will bring a smile to your face; apple blossom, peony, and fresh jasmine radiate with sheer happiness. the finish offers cedar wood, sun-kissed amber, and musk to complete the happy vibe.

BIG SKY PACKAGING:  Engineering and production of all fragrance glass,  custom closures, and customized decoration for surface color, texture, and visual enhancement.

Congratulations to our friends at KKW Fragrance for the continued success!

Bluemercury Launches Good-For-You Makeup Line: Lune + Aster

Bluemercury just expanded past the impeccable M61 skincare line and launched its own makeup line. It’s called Lune + Aster, and not only is it totally gorgeous, but it’s good for you as well. Unlike most other makeup brands, Lune + Aster products are paraben-free—meaning they contain no harmful preservatives—which makes for super-clean makeup you can feel good about wearing. The cosmetics collection is also gluten-free and vegan, and is specifically designed for the most sensitive skin types.

BIG SKY worked closely with Bluemercury in the development of a color cosmetic line, using both stock and custom engineer primary and secondary packaging components, to create a stunning collection. The BIG SKY team congratulates Bluemercury on its continued success.

BIG SKY PACKAGING—an NYC packaging company—is a leader in the perfume and cosmetic packaging design industry, as well as the fragrance packaging design industry. Trust BIG SKY with your fragrance, perfume, or cosmetic packaging needs today. Please contact one of our experienced team members if you have any questions. And remember, with BIG SKY PACKAGING, the sky is the limit!