Bluemercury Launches Into Color Cosmetics With Lune + Aster

Bluemercury

Key Takeaways

  • BIG SKY PACKAGING partnered with Bluemercury to develop premium packaging for the Lune+Aster makeup collection.
  • Custom packaging solutions combined functionality, quality, and luxury aesthetics to support the brand’s market positioning.
  • Strategic engineering and material selection ensured efficient production and a consistent customer experience.
  • Collaborative packaging development helped strengthen the product launch and reinforce Bluemercury’s premium brand identity.
  • Innovative packaging played a key role in delivering a memorable beauty experience.

Bluemercury Launches Good-For-You Makeup Line: Lune + Aster

Bluemercury just expanded past the impeccable M61 skincare line and launched its own makeup line. It’s called Lune + Aster, and not only is it totally gorgeous, but it’s good for you as well. Unlike most other makeup brands, Lune + Aster products are paraben-free—meaning they contain no harmful preservatives—which makes for super-clean makeup you can feel good about wearing. The cosmetics collection is also gluten-free and vegan, and is specifically designed for the most sensitive skin types.

BIG SKY worked closely with Bluemercury in the development of a color cosmetic line, using both stock and custom engineer primary and secondary packaging components, to create a stunning collection. The BIG SKY team congratulates Bluemercury on its continued success.

BIG SKY PACKAGING—an NYC packaging company—is a leader in the perfume and cosmetic packaging design industry, as well as the fragrance packaging design industry. Trust BIG SKY with your fragrance, perfume, or cosmetic packaging needs today. Please contact one of our experienced team members if you have any questions. And remember, with BIG SKY PACKAGING, the sky is the limit!

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Frequently Asked Questions

Lune + Aster is Bluemercury's clean beauty makeup collection, developed with products that are paraben-free, gluten-free, vegan, and formulated for sensitive skin while delivering high-performance cosmetics.

Big Sky Packaging collaborated with Bluemercury to develop both stock and custom-engineered primary and secondary packaging, helping create a cohesive, premium packaging experience for the color cosmetics collection.

Custom packaging helps establish a strong brand identity, improves shelf appeal, protects cosmetic products, and creates a memorable customer experience that supports a successful product launch.

Color cosmetics typically use custom compacts, bottles, tubes, cartons, and secondary packaging that combine functionality with premium finishes to reflect the brand's identity and enhance the consumer experience.

The launch demonstrates that combining clean beauty formulations with thoughtfully engineered custom packaging helps create a premium product experience, strengthen brand recognition, and differentiate a beauty brand in a competitive market.