Author: Admin

Why Choose Packaging Engineers for Your Brand’s Packaging?

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Steve Jobs once said, “Packaging can be theater, it can create a story.” It says how you need exceptional packaging for your brand. Begin by reaching out to Packaging Engineers! Let’s learn how they can assist…

Imagine you have just launched a new product line that you’ve poured months of time and money into developing. But what if the packaging is not ready for your products by the launch date?

Well, developing effective packaging is not a simple matter. It requires expertise, creativity, and attention to detail. And that’s where packaging engineers come in.

Packaging engineers, being experts, can help your business create packaging solutions that are tailor-made for your products, your brand, and your customers. 

They can analyze your shipping needs, evaluate materials and design options, and optimize your packaging for maximum protection, sustainability, and cost-efficiency. In short, they can help you avoid the nightmare scenario of damaged goods and unhappy customers. So if you’re serious about protecting your products, your reputation, and your bottom line, it’s time to consider why you need a packaging engineer.

How Do Packaging Engineers Help?

How do packaging engineers help

1. Ability to Think Outside the Box! 

A right Packaging Engineer is always able to think differently to bring innovative packaging solutions to life. The field of developing packaging solutions is constantly evolving and requires individuals who can come up with new and effective ideas to meet the changing needs of consumers and businesses.

Hence, having the right Packaging Engineer is vital as they have a strong understanding of materials, manufacturing processes, and product design, making an ultimate solution for you. They, being seasoned experts, come up with packaging solutions that are not only appealing in appearance but also functional, cost-effective, and environmentally friendly.

2. Experts Stick to Laws

Adhering to regulations and compliance guidelines in package labeling is crucial not only for ensuring consumer safety but also for safeguarding your brand from potential legal complications. Packaging Engineers responsibly uphold ethical standards and ensure that the packaging accurately represents the quality and quantity of the product without misleading customers. 

3. Attention to Detail 

A proficient packaging specialist comprehends the significance of paying attention to all the details throughout the process, as even a minor oversight can lead to packaging failure. Thus, meticulous attention to detail is crucial in ensuring the success of the packaging.

4. Great Technical Skills

For excellent solutions, make sure the Packaging Engineer you are choosing has proven technical experience.  From the packaging form selected, through its intended product use.  It is essential to have the necessary technical abilities to engineer and manufacture quality components, in order to achieve winning results.

5. Packaging Engineers Helps With Cost-Saving 

Packaging engineers play a significant role in initiatives to reduce costs. While it’s important to create packaging that is appropriate for its intended purpose, it’s equally essential to design it in a way that reduces expenses. Given the increased competition  in any industry, packaging is a critical component in determining a product’s overall cost. There are always new innovations emerging that provide opportunities to enhance existing packaging. Therefore, packaging engineers consistently explore materials and techniques to incorporate into their upcoming projects. Companies are constantly seeking ways to minimize production costs, making the role of packaging engineers even more vital.

6. An Eye for Possible Errors With a Creative Touch

Packaging engineers possess strong problem-solving abilities and a creative mindset. They are responsible for resolving packaging-related issues that arise from various aspects, such as material expenses and manufacturing processes. To tackle these challenges, they even devise innovative and cost-efficient solutions in a timely manner.

In addition, being experienced, they are always able to create unique and attractive packaging solutions. Packaging plays a significant role in captivating customers’ attention and influencing their purchasing decisions. Hence, any oversight in packaging design can lead to a product’s failure.

Overall, packaging engineers must possess a combination of problem-solving and creative skills to craft better outcomes, as they are responsible for designing packaging that meets both functional and aesthetic requirements.

Who would benefit from Reaching a Packaging Engineer?

Any company planning to launch a new product and seeking to ensure that its packaging is of the highest quality and cost-effective, while also aligning with its corporate values, should consider bringing this expert on board.

It’s highly recommended to consult with a packaging engineer expert during the initial stages of product development. By doing so, they can provide suggestions and assist in creating optimal packaging solutions. In addition, having an engineer involved from the start will simplify document management and help to ensure regulatory compliance.

Even small businesses can reap the rewards of having a packaging engineering consultant. While having a full-time team member may not be feasible at the moment, collaborating with a consultant can provide the same advantages without incurring the expense of a full-time salary.

Conclusion: Elevate Your Brand’s Packaging With Us

Need expert advice on your packaging solutions? Trust us at BIG SKY PACKAGING to help your brand stand out with high-quality packaging that meets your standards and exceeds your expectations. 

Why don’t you reach us today to learn more about how we can glorify your brand’s packaging game? We are all set to answer your queries! 

We Are Your Trusted Partner for Unmatched Brand Packaging!

Fragrance Packaging: What Vital Factors To Look For?

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Are you running a fragrance brand and want your packaging to jump off the shelf right into your customer’s cart? Here are the factors you ought to concentrate on.

A well-designed fragrance package can create a positive impression on the customer and make the product stand out on the shelves. It can communicate the brand’s identity, values, and style, as well as the scent’s personality and characteristics. 

The right fragrance packaging can truly sway a brand’s marketing. However, if you want your brand to stand apart, you need to ensure your fragrance packaging is perfect.

Here are the factors you can consider and determine the same.

Vital Factors To Make Your Fragrance Packaging Design Perfect

1. Creativity is the Key

Of course, it’s the creativity that pulls the attention of the customers towards our products. Hence while checking out whether you have a perfect design or not, you need to focus on its top-notch creativity level.  

Having the right blend of enticing colors, drawings, and fonts can make you achieve that. The design should be easy to understand and communicate the key features and benefits of the product. What’s actually important is the design should be like it attracts your target audience and sells immediately by leaving a positive impact on them. You can also conduct research to understand the demographics, preferences, and buying behavior of your relevant customers. This will help you create a packaging design that appeals to them.

In all, the creativity of the design should complement the fragrance.

2. Information Should be Precise

Avoid clutter and too much information on the packaging if you want your packaging to remain attractive. Providing straightforward and clear information on fragrance packaging is crucial for engaging potential customers and ensuring that they have a positive experience with your product. Of course, you can incorporate your brand’s logo and imagery into the packaging design as it reinforces brand recognition and creates a sense of familiarity with customers.

However, too much in a little space can immediately break your connection with your customers. Every customer likes to be a able to read the label contents, and the information should be clear and creative. 

A few attributes you can take care of:

  • Brand name, corporate address, point of manufacture
  • Description of contents
  • Ingredients
  • Warning statement, if required.

Counting all,  your label should reflect your fragrance characteristics to relate to more and more customers. 

3. How Durable is it

Obviously fragrance bottles are fragile products, hence additional care is required for filling, pack out and ultimately the shipping process. Whether you are shipping your customer a single unit, or gift set, the outer packaging will ensure safe delivery of your branded product.

You can ask BIG SKY PACKAGING what kind of boxes or set boxes are best suited for your fragrance brand.

Smart Tip. Give a Custom Touch to Your Packaging Design

Above all, custom touch is everything that makes your fragrance brand steal the show. It not only remains in the memory of the customers but entices them to buy instantly. All you need to do is find the way to your customer’s hearts by relating it to their needs.  If you tailor your packaging design according to your audience, it’s going to be your strongest selling point.

Harness the power of consumer targeting by enhancing the whole design of your fragrance packaging, including its shape and functionality; witness a boost in repeating and fresh customers.

Conclusion: Make it Unique and Memorable

To cut a long story short, the packaging of your fragrance impacts the purchasing decisions of many customers. Packaging involves the perception individuals carry of the brand and the products also with them. Be aware of this and must look for inventive ways to make your products catch the eyes of all. 

You can design your packaging on your own, but there is a high chance that you need professional help to not miss out on the essentials. 

We at BIG SKY PACKAGING can help you achieve what you are looking for. Our expertise and experience make us bring out the best of both worlds for you. Don’t forget exceptional fragrance packaging relies on connecting with a competent designer… we are happy to help you. 

Call 212-620-3100 for queries and doubts. 

Have a Happy Packaging Developing Journey!

Packaging Influences Customers’ Purchasing Decision: All You Need To Know

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If you are designing your product’s packaging, you must focus on the factors that can easily affect your target audience’s behavior. Read!

Product packaging is not only defined as an ordinary box in which we keep the product during shipping. However, nowadays, packaging is used by businesses as an asset to promote sales. This is the reason packaging engineers go the extra mile and create effective solutions that can capture the attention of potential customers while conveying the product’s worth at the first point of contact.

It can be said that packaging a product has emerged as a paramount marketing tool that also helps influence the behavior of customers. 

That’s why most brand nowadays works on creating the most attractive, unique, and eye-catchy packaging that affects every aspect of consumers’ behavior.

Hence, it is vital to know the factors of the packaging that can influence a customer’s behavior smoothly and easily. Dive in to find out!

What Packaging Factors Influence Customers?

What Packaging Factors Influence Customers
  • Color Is the Important Element

The color of product packaging holds a significant influence over a potential customer’s decision-making process. The reason is various hues can elicit various emotions and serve as attention-grabbers. Research indicates that within the first 90 seconds of seeing a product, a customer’s decision to purchase is heavily influenced by color, with 62 to 90 percent of this judgment is based solely on color.

So, when it comes to designing product packaging, ensure to choose the apt colors according to your target audience; the choice of colors is crucial as they can evoke sentiments related to the product. By utilizing colors effectively, a product’s packaging can effectively communicate its identity and set the appropriate tone or mood for potential customers.

  • Reflect your Brand’s Vision

Consumers are increasingly inclined toward making informed and ethical shopping decisions, and it is crucial for brands to convey their values and vision to customers; product packaging is the best way to do that. The rising awareness of issues such as product transparency, ethical sourcing, and environmental sustainability has prompted consumers to support brands that align with their values. Including labels and certifications on product packaging can demonstrate a brand’s commitment to these causes.

It is seen that most customers prefer sustainable and eco-friendly packaging as it can significantly reinforce the brand’s dedication to environmental issues. A survey revealed that consumers are willing to purchase products with less wasteful and more environmentally friendly packaging.

  • Branding

Packaging plays a significant role in developing brand loyalty among consumers, as recognizable brand names and packaging styles create attraction through their colors, symbols, or packaging types. Creating a distinct packaging style for product lines or groups makes it easy for customers to recognize the brand in any retail environment. This is crucial as there are many options available both online and in traditional retail channels.

To effectively brand and package products, it is essential to consider elements such as quality, design, size, color, and innovation. When compared to other brands and products within the same category, packaging that stands out will be more noticeable and create a sense of attraction and curiosity among customers, giving the brand a competitive edge. Packaging design companies are aware of this and tailor the end product to meet the criteria that are most important for the brand’s market position.

  • Packaging’s Dimensions

When it comes to the dimensions like the shape or size of the product’s packaging, there isn’t a one-size-fits-all solution. It depends on various factors, including the size of the product and the target audience. For instance, kids may find certain shapes more appealing, while adults might have different preferences. Therefore, it’s crucial to understand the expectations of your target audience before deciding on the packaging’s shape and size.

  • Communicates With the Customers

Your product packaging acts as a direct line of communication with your customers. Therefore, the design and information printed on it should provide an introduction to the product and preempt any potential questions. Including additional details on the product label, such as specifications, product details, and USPs, can significantly impact consumer behavior. These critical pieces of information enable buyers to make informed decisions about whether the product meets their needs. Moreover, including this information can help enhance your brand’s reputation and create a sense of trust between you and your customers.

Conclusion: Leave a Better First Impression

Are you all happy to learn the factors that can make or break your packaging in the market? Well, product packaging has a significant impact on consumer behavior, as we tend to make instant judgments based on appearances when shopping. The visual appeal of a product’s packaging can instantly catch our attention and pique our interest.

If you’re looking for an iconic packaging solution, consider working with BIG SKY PACKAGING. We offer a range of options that can help your product stand out on the shelves. Reach our expert product engineers to explore our offerings, and feel free to ask your heart out if you have any questions or need further assistance. We are happy to help you!

Let’s Create Distinctive Packaging For Your Brand…

Why Choose Folding Cartons For Product Packaging?

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Folding cartons are an effective and increasingly popular packaging solution for beauty, fragrance, personal care, and hair care products. They provide boutique and global businesses with an economical packaging option and offer an efficient, environmental-friendly way to get products safely to their destination. The process of producing folding cartons is surprisingly complex and involves several stages.

What are the benefits of folding cartons?

The use of folding cartons provides companies with multiple benefits. Folding cartons are more affordable than other more rigid packaging throughout their lifecycle, from production to disposal. As an added bonus, they are lightweight and help to reduce shipping costs, making them a great all-around choice for companies on a budget. They also offer great protection for fragile items and are easily customized to reflect the product’s branding. Folding cartons have become the go-to packaging solution for beauty, fragrance, personal care, and hair care products. They’re cost-effective and efficient, and their lightweight construction helps to reduce shipping costs. They offer great protection for fragile items and can be easily customized to reflect the branding of the product. All in all, folding cartons are an excellent choice for companies looking to package their products in an affordable and environmentally friendly way.

Which folding carton production process is right for my project?

Which folding carton production process is right for my project

1. Digital Print

Digitally printed folding cartons are produced primarily through digital printing processes such as digital inkjet, laser printing, toner transfer, etc. which offer convenience and short lead times with less waste. Digital printing allows for faster fabrication and customizing of design, and the highly detailed images that can be printed on paperboard short run production. Additionally, digital printing also allows for shorter setup times and on-demand printing, which saves costs on printing.

2. Offset Lithograph Print 

On the other hand, traditional offset lithograph is a printing process that involves transferring text and image onto paper using inks, plates, and a printing press. Offset lithograph is the most common method of printing used for both small and large runs, because it offers flexibility to produce a large number of prints at a lower cost. The process is slow and labor intensive, and requires approved plates to be made before runs begin.

How to get started with your folding carton project?

First, a supplier receives a print-ready artwork and prepares the printing plates for a standard offset lithographic press. For digital printing customer artwork is uploaded into a program specific to the digital printer. The artwork is printed onto large sheets of paper stock that is usually made of a blend of sustainable wood fibers and coated with food-safe barrier coatings. The printed sheets are then ready to be cut and scored into folding carton shapes. Scoring involves pressing through the paper several times to create precise folds without leaving a crease, which allows the carton to open and close smoothly. After the shapes have been cut, they are glued together and stacked into blank cartons. Once the blank cartons are ready, they move to the finishing stage. Different processes may be used based on the specific product requirements, some of which include varnishing, die-cutting, lamination or hot foil stamping. This is also the point where the cartons are filled with the product and sealed to ensure maximum protection.

What should brands consider when packaging beauty, fragrance, personal care and hair care in paper folding cartons? 

What should brands consider when packaging beauty fragrance personal care and hair care in paper folding cartons

1. Material: Consider the type of material that is most appropriate for the product packaging, ensuring that it has the durability to protect from any outside elements that may damage the product packaging. Consider fully utilizing the material’s barrier properties to retain and maintain the product quality for a longer duration. When applicable choose recyclable and reusable packaging materials. 

2. Design: Make sure that the design of the paper folding carton enhances the visual appeal and convenience of the product. Keep in mind that the product must be seen and create a shelf presence. Choose a design that will attract the intended audience for the product. 

3. Finishing: Finishing is key for showcasing the product’s quality and strength. Use sparkle, vivid colors and special effects that will play off the product’s print. Consider specialty finishes, such as embossing, debossing, varnishing, and foil stamping which will make the product stand out amongst its competitors. 

4. Labeling: Ensure that labels used to identify the product are easily attached to the paper folding carton. Tamper-proof and tamper-resistant labels may be an important consideration, depending on the nature of the product. 

5. Cost: Compare supplier costs and identify the most cost-effective paper folding carton that meets the brand’s requirements. Consider significant savings over time if multiple packaging elements are combined in one production unit.

Mistakes To Avoid & Save Brand From Packaging Failure

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Poor e-commerce packaging can lead to lost sales and reduced revenue. Are you afraid that your brand will suffer the same? Don’t be; simply avoid these packaging mistakes!

It has been seen that in the aftermath of the pandemic, more and more customers now prefer to order products online than ever. And as soon as your product reaches your customers’ door, they first interact with your packaging (even before the product). This is where you win or lose your customer. Packaging is often underrated but holds power to make your brand suffer huge losses if it goes neglected.

‍Based on various research, it can be said that e-commerce brands that offer products in premium-quality yet eye-catching packaging are more likely to enjoy customer loyalty and repeat sales. At the same time, brands with low-quality packaging lose big.

So, here is the guide for you explaining the most common packaging mistakes e-commerce brands must avoid. 

The most common packaging mistakes
The most common packaging mistakes

Mistake 1: Being Generic With the Design of Your Packaging 

Packaging design is a crucial element in making a product stand out in a competitive market. The packaging serves as the first point of contact between the product and the customer, and it can greatly influence the purchasing decision. 

Hence make sure it is not too generic; instead, “pop” off the shelves when alongside your competitors.

A well-designed packaging that considers the target audience, the product’s unique features and benefits, and the competition surely works well in the market.

Working with a packaging engineer can help you achieve your packaging goals and create a design that effectively conveys the essence of your brand and product. It’s worth investing in quality packaging design to ensure that your product attracts attention and drives sales.

Mistake 2: Choosing the Wrong Material for Packaging

Consumers are increasingly aware of the negative effects of packaging waste on the environment, and many of them are happy to pay more for products that come in sustainable packaging.

Choosing eco-friendly packaging materials can be a vital step for brands to show their commitment to sustainability and reduce their environmental impact.  Organic, biodegradable, and recyclable materials are all great options for eco-friendly packaging. 

Overall, incorporating sustainable packaging options into your brand’s packaging strategy not only benefits the environment but also can enhance your brand’s reputation and appeal to environmentally conscious consumers.

Mistake 3: Picking a Complicated Packaging Style

Sure, you need to find packaging that is aesthetically appealing. But don’t forget to consider the functionality of the packaging post-shipping. A package that is difficult to open or use can lead to frustration and dissatisfaction for the customer, potentially harming the brand’s reputation and future sales.

To avoid this, brands should prioritize user experience when designing packaging. Consider the ease of opening, closing, and storing the package, as well as the materials used and their durability. The packaging should not only protect the product during shipping but also be user-friendly and easy to use.

In addition, brands can also consider adding features to the packaging that enhance the user experience, such as tear strips, easy-to-read instructions, or reusable components. By prioritizing user experience in packaging design, brands can improve customer satisfaction, increase repeat purchases, and build a positive reputation for their brand.

Mistake 4: Your Packaging Does Not Secure Your Product

The type of ecommerce box used in packaging is an important consideration for brands to prevent damage during transit and ensure customer satisfaction. The choice of packaging materials should be based on the dimensions of the product being shipped.

In addition to the type of material used, it’s also important to consider the quality and strength of the paper board. Low-quality paper boards may not provide adequate protection, while high-quality material can enhance the durability and functionality of the packaging.

Another important aspect to consider is the size of the packaging. The box should be appropriately sized to fit the product snugly without leaving too much extra space that can cause shifting and damage during transit.

By choosing the right type and quality of paper board for packaging, brands can ensure that their products arrive in good condition and avoid costly damages or returns. This attention to detail can also enhance the overall customer experience and build trust and loyalty with customers.

Mistake 5: Adding No Differentiation Factor in Your Packaging

In order to look unique and appeal to customers, your brand must consider creative ways to communicate its message through packaging. A distinct and unique packaging design can make a brand more memorable and help it stay different from competitors.

Strike a balance between functionality and creativity. By finding innovative ways to communicate the brand’s message through packaging while still meeting the practical needs of protecting and delivering the product, you can build customer loyalty, enticing a larger audience.

Let’s Create Flawless Packaging For Your Brand

Are you all set to create a packaging solution that is far away from all these mistakes? We at BIG SKY PACKAGING can be your helping hand. 

Reach us today for a quick consultation!

All You Need to Know about Wine and Spirits Packaging

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An effective packaging design can be a powerful tool for wine and spirits brands looking to stand out in an increasingly crowded market. Whether custom or customized stock, we can all agree that packaging is an essential part of what enables a product to be successful, as it communicates the brand’s message and quality to potential customers. It is often the first interaction a customer has with a brand, making it an essential part of marketing and sales. Custom packaging design can elevate a product, grabbing the attention of potential customers, making a statement and engaging current consumers.

For wine and spirits brands, packaging can be used to make a statement and enhance the customer experience. Using specialized materials and custom shapes and sizes, brands are able to create visually stunning packaging that elevates the product and catches the eye of potential customers on the shelf. There are endless possibilities for custom shapes and sizes for bottles, caps, boxes and labels, which are essential components of an effective custom packaging design.

Essential Components fir Wine & Spirits Packaging

Boxes not only keep the product safe in transit, but can be used to create a unique customer experience with the added convenience of being able to store the product in a box. Creating custom boxes with an “unboxing” experience give each customer a little extra with each opening. Think of opening an iPhone and how you feel opening a $1,000 phone….

Labels are a critical part of making a statement and reinforce the brand message. Labels can be customized through color, texture and paper type to grab the attention of potential customers. The right label design can also help to ensure that product information is conveyed clearly and concisely. 

Caps are another important component of custom packaging for wine and spirits brands. Caps can be designed to be stylish and eye-catching, but must also effectively keep the contents secure and alert customers to the seal intact. Specialized printing on the cap can also be used to present additional product information.

Bottles are the first element of wine and spirits packaging that customers see, so a bottle must make an unforgettable impression on potential customers. Unique shapes and sizes help customers identify the brand and set it apart from the competition. Specialized materials, such as recycled, biodegradable and eco-friendly materials, can also be used to give the product an environmentally-friendly element that resonates with consumers.

The experience makes the cost more palatable! Custom packaging is essential for elevating wine and spirits products and attracting customers in the market. By using unique shapes and sizes, specialized materials and custom printing, brands can create packaging that stands out and makes a memorable impression. Through effective custom packaging design, brands can set themselves apart and make sure their product is noticed on the shelf.

6 Reasons Your Business Should Switch to Sustainable Packaging

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”Go Green” is the new normal for companies nowadays; most of them are trying to instill the same philosophy while choosing the packaging of their products too.

However, some companies are still not giving enough attention to sustainable solutions. If you are one of those, you need to understand that if you are a socially responsible brand, you are reflecting a positive image in the eyes of the people. The more impressed your consumers are with you, the more successful you will become. What else do you want?

The best part is you are not only growing your business by opting for sustainable packaging, but you are also contributing to the environment. 

That means preferring sustainable packaging for your brand is like a win-win. 

Let’s dive into the ocean of benefits of selecting sustainable solutions for your business. Before that, here is a sneak-peak into what sustainable packaging is.

What is Sustainable Packaging?

Simply put, Sustainable packaging is the obtaining, designing, and using solutions that have the slightest environmental impact and carbon footprint.

It is also known as an eco-friendly packaging solution that doesn’t lead to any further depletion of natural resources.

There are some criteria for packaging to be deemed sustainable:

  • It is valuable, secure & healthful for individuals throughout its lifecycle.
  • Satisfy market standards for expense and performance.
  • Optimizes the use of source materials that can be recycled.
  • Produced using neat and tidy production ways and the most promising practices.
  • Manufactured from materials that are healthy and safe for all.
  • It is meant to optimize materials.
  • Easily recovered and utilized in industrial closed-loop.

Top Benefits of Sustainable Packaging To Businesses

Benefits of Sustainable Packaging

There’s no denying there are various reasons to pick sustainable packaging; we’ve spotlighted some of the top advantages your business may leverage from the switch.

  • It Is What Consumers Are Demanding

Let’s begin with one justified and simple motivation to switch to sustainable packaging; it’s what today’s consumers are looking for. 

The reason is rising awareness about the adverse effects of our shopping habits on the environment. Hence, most customers are making buying decisions that are more value-driven while gravitating towards sustainably-packaged products. Based on the research by McKinsey, 55% of buyers say that they are concerned about the environmental impact of product packaging.

So by opting for earth-friendly packaging, you are helping the consumers make a difference at the level of their individual carbon footprints; ultimately making you their favorite. Plus, this can be one differentiator factor for your brand among all.

  • No More Allergens & Toxins

If you are choosing biodegradable or recyclable packaging solutions, you are already going non-toxic and allergy-free. 

Many people are perturbed by the goods they shop are made of, what materials, and what damage they can potentially cause to their health. Hence, it is better to choose safe and healthy material for your consumers. It can be an encouragement for your consumers to buy your product.

  • Decreases your carbon footprint

People these days focus on the influence they are making on the environment, especially through the products they are using. They mostly prefer to buy from brands that are socially responsible and make a positive impact on the environment. So, by choosing eco-friendly packaging, you can reflect your brand’s corporate responsibility toward the earth.

  • Easy to Dispose of

The material you choose for packaging your products may change from time to time, but it must be recyclable or something that is easily disposable. For instance, if you choose biodegradable packaging and put a label for the same on the box, then your consumer will try to turn the waste packaging into compost. Or, if you choose recyclable packaging, they will throw it into the recycling bin for reuse.

  • Versatility at its Best

Just because your packaging is eco-friendly, it doesn’t mean it has to be boring and dull. In fact, it can be versatile and creative that even go with an array of goods. So no matter what size and type of business you run, many options are open to serve your individual requirements.

  • More & More Sales

Sustainable packaging is one of the various aspects that people consider while making a decision about the brand they want to buy from. The healthy environment and what measures you are taking as a responsible business to protect or lessen the possible harm to it.

This thought can help you with extending your target market. It is also an excellent way to market your solutions to improve your sales as more people become interested in buying from a business that is dedicated to the environment.

Generation Z is always ready to purchase sustainable products instead of conventional ones. That means, by choosing sustainability over traditional, you are becoming popular among youth!

Wrap-up Thoughts

Hence, there are various advantages to switching to sustainable packaging solutions for your business. 

In brief, 

  • Communicates your commitment to sustainability.
  • Draws fresh customers.
  • Retains current consumers. 
  • Decreases your carbon consumption.
  • It can be used for a diverse range of products.

So, are you ready to contribute to the environment and start with sustainable packaging options? 

We can help!

At Big Sky Packaging, we are happy to provide you with top solutions concerning sustainable, eco-friendly packaging. Our experienced, dynamic team is all set to get you the best of both worlds, too, with all the benefits mentioned above.

Let’s take a step towards being earth-friendly!

How to Find the Right Packaging Engineering Company for You?

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Are you sure you want to delve into custom packaging for your business? That’s indeed a great decision. 

But to choose packaging for your product that makes a difference, you have to begin by finding the right source: your packaging engineering company. The provider you choose must align with and support your business objectives and should also be a valuable resource you can count on.

You must be thinking that finding a capable packaging provider is an investment of time, funds, and energy, but it is also true that selecting the suitable one can set you up for long-term success. 

What Does a Packaging Engineering Service Provider Do?

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The team at BIG SKY PACKAGING starts with the engineering a design of packaging specifically for your products. They craft a strategy to create packaging that not only keeps your products protected during the shipping and storage stage, but also ensures the exterior package looks appealing when it arrives to your customers.

They assure that the customer saves, all while getting top-quality solutions for their products.

Besides, professionals offer solutions that fit business needs, storage space, and conveying of the product. They use their skills, training, and experience to devise packaging that is custom fit to a product type.

All in all, they manage all the product package development needs, during and after the production of products. Hence, pick the suited vendor that has the ability to bring your dream packaging into reality.

Points to Consider While Finding the Competent Packaging Engineering Company

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So, the real question is, how to ensure that the vendor you are choosing is the correct one? Here is the list of considerations for picking the most appropriate packaging design and engineering services for your brand. 

  • Product-oriented and Balanced Packaging Solutions 

You offer products that need particular packaging matching the product type; you need product-oriented and balanced packaging solutions for your products. That being said; you need to find a packaging supplier that can assist you in finding the best packaging for products with the correct type and material specifications. The well-suited supplier comes up with a plan to customize the packaging based on your brand preferences, visual design, product type and functionality.

It is ideal to select a company that can provide solutions based on your product packaging needs. We at Big Sky Packaging strive to provide brands with packaging solutions that fit their demand and deliver the optimum user experience.

  • The reputation of the Packaging Company

Isn’t it true that whenever we go out shopping, we look out for products with great popularity? Of course, brands with a good reputation among people and retailers are the most preferred ones. Likewise, it is crucial to pick a packaging company with a sound reputation among its clientele for its solutions. 

  • How to check for the same?

Go for the reviews & feedback shared by their previous customers. If a company has received many negative feedbacks, it is a sign not to choose them. Sure there can be 2-3 negative ones, but simply balance out the ratio of positives over negatives, and you can make an excellent decision. 

Being in the industry for years, we have achieved many satisfied clients who are happy with our custom packaging solutions and always choose us over others.

  • Their Experience in Working With Your Niche

Your packaging suppliers need to understand your target audience before devising custom packaging solutions for your business. You may not get your desired results without them understanding your audience, including age group, gender, and demographic or locations. 

To find out whether they understand your customers, you need to know if they have experience working with the same niche as yours. 

If yes, they can defiantly craft solutions for you that communicate with customers and draw users’ attention. Comprehending the real needs and preferences of your customers, experts can bring well-designed packaging solutions for your business.

  • Vital Skills Your Packaging Engineering Service Provider Must Have

There are a few skills that make packaging engineers ideal to choose from. Some of them are:

  • Capability to Think Innovatively

The right candidate will have a well-developed ability to think creatively in meeting the demands of the customers. The innovative thinking capabilities of the provider help bring out attractive-looking package solutions for you. 

  • Problem Solving

An expert who is an ideal pick will always know what could be the possible problems with packaging and will always be present to troubleshoot any issues that occur quickly. They will consult you every time you need them.

  • A Keen Eye for Modifications

The packaging industry is constantly evolving. One of the ways to decide that the packaging engineer is fruitful for you is to check how proactive they are in giving you ideas and more.

  • Sustainable Approach

As we all know that the aim of packaging is to stay perfect until it reaches the customer, but waste is definitely an increasing focus of the consumer. The usage of sustainable resources is rising for the same reason. It decreases the carbon footprint made by using sustainable solutions, while demonstrating it’s commitment to sustainability.

  • Cost Optimization

A company, if good, always works with its client’s budget and helps in optimizing costs whenever and wherever possible. For instance, if any client has any budget-related concerns, the packaging professionals must look out for ways to optimize materials expenses, design cost, and product handling prices while providing the ideal packaging solution for your requirements.

However, cost optimization should not be done for the sake of quality. The grade of the packaging provided must be great despite the prices offered to achieve the business requirement.

  • Quick Customer Solutions 

What kind of customer support they offer is necessary to check on? They should always be available to resolve your queries and meet your needs. And this should be from the first phone call and beyond. Our authorized customer service and sales team stick to our core values to offer instant, top-quality solutions to clients that can’t be defeated. 

Concluding Thoughts

These points are not all but enough to consider when picking a packaging company. Whether you are looking for a packaging company, you can trust Big Sky Packaging for all of your packaging needs. We work with companies, regardless of their size and industry, and focus on building your brand while offering custom packaging solutions.

Let’s get started with the best packaging design and engineering solutions for you!

How to Pick the Right Packaging for Your Products?

Posted on by Admin

Your product is great, and your exclusive packaging can act as a cherry on the cake. Find the right packaging to make your brand unique.

The product, indeed, is what matters the most, but the packaging plays its role too. Yes, the better the packaging experience, the more enthusiastic the customer will be to use it.

With good packaging, you can entice your customers, reaffirm your product’s price position, and play it as a trump card to win over your competition— and that’s just the beginning of your brand’s success. The suitable product packaging with the right blend of design or material will not only offer your consumers a pleasant unboxing experience, but will also help you draw new consumers while holding on to current ones. 

Good packaging can make or break your brand. Hence it is crucial to find appropriate and functional packaging that makes your brand stand out. 

How do you determine the suitable packaging for your products? In this blog, you will find all the answers but before that, let’s look at the importance of packaging in business growth. 

The Value of the Right Packaging

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Your product’s packaging is the first thing your customers will interact with, even before the actual product itself. It means your brand’s first impression relies on your product’s packaging. 

And as we all know, “the first impression is the last impression”, so make sure that the packaging you are choosing is aesthetically beautiful & functional according to your brand. 

Besides, if the product is more visually appealing, more people are likely to pick it for gifting. According to an Ipsos poll, 81% of consumers, when buying gifts, choose products based on their packaging design.

It suggests how important the external packaging of the product is in the success of a brand. So why take short cuts when choosing packaging that help you become everyone’s top choice?

Here are the factors you can consider while choosing exterior packaging components for your products.

Factors to Consider While Choosing the Right Product Packaging

Factors to consider while choosing the right product packaging
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  • Design of the Product’s Packaging

While designing the packaging for your products, you must answer this one question. 

What is the product, and who’s going to buy it?

Find answers to questions such as who will be utilizing the product. Is your target customer age group? Are the target customers, and your price point, intended for mass or luxury markets?

Putting potential customers in mind throughout your design process will help you accomplish overall victory with the package design. 

  • Affordability

Budgeting is crucial not only for the bigger decisions of the business, but also while choosing the packaging of your products. 

You must avoid selecting an option just because it is expensive, nor choose only because it is cheap. But find the middle way, and select the one that fits your products’ needs and brand the most.

Be mindful that choosing the wrong packaging option might increase your expenses in the long run, as picking an ineffective packaging solution can lead to product damage, bringing your sales down and negatively impacting your brand.

  • Materials & Sustainability

Based on an Ipsos poll conducted, around 67% of consumers choose a brand based on the material type they use for packaging purposes. So choose a material that is not only great in impression, but is also of good quality. 

A range of materials can be utilized for the packaging of the products. Finding the one packaging type for your product depends on what you’re selling, as well as how you are going to use your packaging in your marketing endeavors. 

You can also choose eco-friendly products that demonstrate your commitment to sustainability. It is another engaging factor for today’s youth, who are more environmentally conscious these days!

  • Durability

Your product reaching your customers safely and securely is one of your responsibilities. Think this way: the packing is excellent in appearance, but if someone receives the damaged product, you will already lose that customer or maybe a few more due to bad word-of-mouth marketing. Plus, in this era of social media, frustrated customers may post pictures of the damaged products they receive, ruining your brand’s reputation.

So all these reasons are convincing enough to think twice while selecting a packaging type that is both attractive and sturdy.

  • Types of Product Packaging (Based on Business Type)

A top-quality packaging will offer an excellent experience for your customer, making a lasting impression and boosting repeat purchases, in turn enhancing your sales.

  • Ease of Opening

No matter what your product is, the packaging must always be easy to open. There’s nothing more irritating to a consumer than trying to open a box that is packed in a complex way. So make sure the unboxing process is always seamless. 

Pro Tip: Look at What your Competitors are Doing

To better compete in the business world, you must know what your competitors are doing. You don’t have to copy them for sure, but you can take the reference and come up with solutions that are more appealing and unique based on your business requirements. Just make sure, your brand’s message is clearly communicated to your audience well, with any packaging style or design you put on the shelf.

Wrap-Up Thoughts

Hope you have reviewed all aspects of the selection options and come up with a workable plan that keeps you on the top in your demographic.

Still in a dilemma? 

We at Big Sky Packaging can help you get turn-key packaging solutions based on your brand needs. Trust our dynamic team; we promise you the most iconic packaging solutions for your business, making you steal the show.

Attract Attention with Exquisite Packaging!

Posted in All

How to Scale Your Beauty Business with Custom Packaging Solutions?

Posted on by Admin

Scale up or make your beauty business stand out with custom packaging solutions. Let’s dive in to learn the tips!

Creating a remarkable unboxing experience for your audience is crucial nowadays, especially with the viral trend of people sharing unboxing videos on social media. A report shows that around 40% of customers share photographs of products over social media if they arrive in exceptional, creative, and artistic packaging. Many businesses, regardless of their size and industry, are leaning towards unique or custom packaging solutions for the same reason.

So, keeping design unique helps brands increase their reach and acquire faithful consumers who are pleased to buy again & again. Based on stats mentioned by Packaging Of The World, 30% of businesses report a boost in profit just by offering a unique product packing experience. 

Thinking about how businesses can elevate their brand using custom packaging options? Here are some thoughts to consider, but before that, let’s have a quick look at what custom packaging is…

About Custom Packaging

The word custom says it all; it is about something tailored to specific business needs. Similarly, custom packaging means no one-size-fits-all packaging but a unique solution based on the business needs as well as the target audience. 

It is not wrong to say that custom-tailored packaging is a must-have for businesses, as it is one of the first things customers see when the products arrive at their door. It nurtures a remarkable memory of the product and lays the framework for building brand loyalty. 

Custom packaging is an ideal substitute for standard packaging solutions for businesses willing to create a bright first appearance for the audience. It is no less than an extension of a brand by boosting the unboxing occurrence with tailored colors, text, and designs.

Power of Custom Packaging in the Beauty Industry

Power of Custom Packaging in the Beauty Industry
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Increased sales are all you want in your business, but you might be looking for ways to improve the same. Quality is one for sure, but leaving the best first impression on customers is also essential. Your custom packaging does that well. According to a study by IPSOS, 72% Of American consumers make purchasing decisions by the product’s packaging.

Of course, it is the foremost thing the beauty die-hards are going to see, with whom you are trying to build a bond. Hence, if you present the products through a more appealing message and design, you win more customers. 

So, while choosing packaging solutions, ensure that your customized stock packaging captures their attention and convinces them to take your product home and try it.

  • Helps You Create an Identity

Following a personalized theme for your products effectively attracts the audience and helps you make your brand stand out and seem unique amid the crowd. 

Think this way, if any customer receives your shipment and it is nothing like they have ever seen before, wouldn’t it tempt them? An elegant custom box with the brand’s logo and compelling message will always make a deeper impact. 

If that is the sort of impression your brands want to make, following any unique custom pattern for packaging for your products can be appealing to your customer. The fascinating packaging of the product not only entices customers for a moment, but also keeps you on their favorite list for the future.

  • Picking Eco-Friendly Packaging & Contributing to the Environment

IBM recently conducted a survey and revealed that near about 59% of consumers happily pay more for brands that are socially responsible. The stats suggest that if you are delivering shipments in eco-conscious packaging, you are not only contributing to the environment but also appealing to the buyers. 

Tips to Scale Your Business with Custom Packaging 

Tips to Scale Your Business with Custom Packaging
  • Select the Appropriate Style For Your Brand

The first step; pick a design or packaging style that meets your product type. In order to select suitable packaging, you must better analyze it before making the decision. 

Questions you can brainstorm:

  • Who is my customer base?
  • What sort of product are you selling?
  • What shape or packaging form fits the brand’s identity?
  • Which size of packaging suits your products and general use?

All such questions will help you select the appropriate style for your brand and attract customers.

  • Design Your Packaging with the Customer in Mind

Pinpoint what your ideal customers are looking for; you can also research what your competitors are doing. Check what works well with your products and determine whether 100% custom, personalized stock, or a combination of both work best for your brand. Sustainable options are available in most packaging today, so it’s safe to assume you can do your part, whether customer or stock. 

All in all, understanding your consumer base and their interests will assist you in picking your new packaging solutions. Don’t forget to emphasize what makes you outrun your competition.

  • Concentrate on Technicalities

Sure your packaging must look good, but it must also be functional. Make sure the packaging type you are choosing is ready to deliver the products ready to use, without any damage, to the product or customers. 

Ensure the selected material sufficiently protects the product inside, and eliminates the potential for compatibility and stability issues.

  • Add a Personal Touch to It

The best part about custom packaging is the unique customer experience… Everyone experiences something different, but there a few small things you can do to make it even better. For instance:

  • Confirm the order has been received and add a personal note.
  • Add a cheerful message (not same for all) to the shipment.
  • Follow up on the delivery and encourage feedback. 

This will make your customers feel bonded with you from the very first order!

Find Right Partner for Your Packaging Needs

Now you need to find the right partner for you, who not only understands your needs but is also well-versed in the industry.

  • Check their Experience

Experience matters the most. It’s critical to check any potential supplier’s experience in curating solutions for your industry before. The more experience they have, the more they know what solutions could be the best fit for your brand. Also, they can make suggestions based on your business needs; like what best you can do in terms of packaging, materials, decoration application, etc to enhance your sales.

  • Go Through Reviews

Most companies out there claim to be the best. But how will you determine? Why not learn from the experiences of others? Read the reviews by previous clients to better understand what sort of company you should invest your time and money in. 

Takeaway Thoughts

Whether to go with custom or personalized packaging – or not – is genuinely a big business decision to make. But following the stated tips can be a transforming step for your brand. If you are sending your products in visually-pleasing packaging, you are halfway there to increase your customer base. 

We at Big Sky Packaging believe in offering quality packaging solutions while keeping your budget in mind. From professional service & support to creative solutions, you can count on us for all your needs. 

Have queries to ask us? Reach us at +1-212-620-3100; we are happy to assist you.

Make Your Beauty Brand Bigger With Us!