Author: Admin

How to Find the Right Packaging Engineering Company for You?

Posted on by Admin

Are you sure you want to delve into custom packaging for your business? That’s indeed a great decision. 

But to choose packaging for your product that makes a difference, you have to begin by finding the right source: your packaging engineering company. The provider you choose must align with and support your business objectives and should also be a valuable resource you can count on.

You must be thinking that finding a capable packaging provider is an investment of time, funds, and energy, but it is also true that selecting the suitable one can set you up for long-term success. 

What Does a Packaging Engineering Service Provider Do?

The team at BIG SKY PACKAGING starts with the engineering a design of packaging specifically for your products. They craft a strategy to create packaging that not only keeps your products protected during the shipping and storage stage, but also ensures the exterior package looks appealing when it arrives to your customers.

They assure that the customer saves, all while getting top-quality solutions for their products.

Besides, professionals offer solutions that fit business needs, storage space, and conveying of the product. They use their skills, training, and experience to devise packaging that is custom fit to a product type.

All in all, they manage all the product package development needs, during and after the production of products. Hence, pick the suited vendor that has the ability to bring your dream packaging into reality.

Points to Consider While Finding the Competent Packaging Engineering Company

So, the real question is, how to ensure that the vendor you are choosing is the correct one? Here is the list of considerations for picking the most appropriate packaging design and engineering services for your brand. 

  • Product-oriented and Balanced Packaging Solutions 

You offer products that need particular packaging matching the product type; you need product-oriented and balanced packaging solutions for your products. That being said; you need to find a packaging supplier that can assist you in finding the best packaging for products with the correct type and material specifications. The well-suited supplier comes up with a plan to customize the packaging based on your brand preferences, visual design, product type and functionality.

It is ideal to select a company that can provide solutions based on your product packaging needs. We at Big Sky Packaging strive to provide brands with packaging solutions that fit their demand and deliver the optimum user experience.

  • The reputation of the Packaging Company

Isn’t it true that whenever we go out shopping, we look out for products with great popularity? Of course, brands with a good reputation among people and retailers are the most preferred ones. Likewise, it is crucial to pick a packaging company with a sound reputation among its clientele for its solutions. 

  • How to check for the same?

Go for the reviews & feedback shared by their previous customers. If a company has received many negative feedbacks, it is a sign not to choose them. Sure there can be 2-3 negative ones, but simply balance out the ratio of positives over negatives, and you can make an excellent decision. 

Being in the industry for years, we have achieved many satisfied clients who are happy with our custom packaging solutions and always choose us over others.

  • Their Experience in Working With Your Niche

Your packaging suppliers need to understand your target audience before devising custom packaging solutions for your business. You may not get your desired results without them understanding your audience, including age group, gender, and demographic or locations. 

To find out whether they understand your customers, you need to know if they have experience working with the same niche as yours. 

If yes, they can defiantly craft solutions for you that communicate with customers and draw users’ attention. Comprehending the real needs and preferences of your customers, experts can bring well-designed packaging solutions for your business.

  • Vital Skills Your Packaging Engineering Service Provider Must Have

There are a few skills that make packaging engineers ideal to choose from. Some of them are:

  • Capability to Think Innovatively

The right candidate will have a well-developed ability to think creatively in meeting the demands of the customers. The innovative thinking capabilities of the provider help bring out attractive-looking package solutions for you. 

  • Problem Solving

An expert who is an ideal pick will always know what could be the possible problems with packaging and will always be present to troubleshoot any issues that occur quickly. They will consult you every time you need them.

  • A Keen Eye for Modifications

The packaging industry is constantly evolving. One of the ways to decide that the packaging engineer is fruitful for you is to check how proactive they are in giving you ideas and more.

  • Sustainable Approach

As we all know that the aim of packaging is to stay perfect until it reaches the customer, but waste is definitely an increasing focus of the consumer. The usage of sustainable resources is rising for the same reason. It decreases the carbon footprint made by using sustainable solutions, while demonstrating it’s commitment to sustainability.

  • Cost Optimization

A company, if good, always works with its client’s budget and helps in optimizing costs whenever and wherever possible. For instance, if any client has any budget-related concerns, the packaging professionals must look out for ways to optimize materials expenses, design cost, and product handling prices while providing the ideal packaging solution for your requirements.

However, cost optimization should not be done for the sake of quality. The grade of the packaging provided must be great despite the prices offered to achieve the business requirement.

  • Quick Customer Solutions 

What kind of customer support they offer is necessary to check on? They should always be available to resolve your queries and meet your needs. And this should be from the first phone call and beyond. Our authorized customer service and sales team stick to our core values to offer instant, top-quality solutions to clients that can’t be defeated. 

Concluding Thoughts

These points are not all but enough to consider when picking a packaging company. Whether you are looking for a packaging company, you can trust Big Sky Packaging for all of your packaging needs. We work with companies, regardless of their size and industry, and focus on building your brand while offering custom packaging solutions.

Let’s get started with the best packaging design and engineering solutions for you!

How to Pick the Right Packaging for Your Products?

Posted on by Admin

Your product is great, and your exclusive packaging can act as a cherry on the cake. Find the right packaging to make your brand unique.

The product, indeed, is what matters the most, but the packaging plays its role too. Yes, the better the packaging experience, the more enthusiastic the customer will be to use it.

With good packaging, you can entice your customers, reaffirm your product’s price position, and play it as a trump card to win over your competition— and that’s just the beginning of your brand’s success. The suitable product packaging with the right blend of design or material will not only offer your consumers a pleasant unboxing experience, but will also help you draw new consumers while holding on to current ones.

Good packaging can make or break your brand. Hence it is crucial to find appropriate and functional packaging that makes your brand stand out. 

How do you determine the suitable packaging for your products? In this blog, you will find all the answers but before that, let’s look at the importance of packaging in business growth. 

The Value of the Right Packaging

The Value of the Right Packaging

Your product’s packaging is the first thing your customers will interact with, even before the actual product itself. It means your brand’s first impression relies on your product’s packaging. 

And as we all know, “the first impression is the last impression”, so make sure that the packaging you are choosing is aesthetically beautiful & functional according to your brand. 

Besides, if the product is more visually appealing, more people are likely to pick it for gifting. According to an Ipsos poll, 81% of consumers, when buying gifts, choose products based on their packaging design.

It suggests how important the external packaging of the product is in the success of a brand. So why take short cuts when choosing packaging that help you become everyone’s top choice?

Here are the factors you can consider while choosing exterior packaging components for your products.

Factors to Consider While Choosing the Right Product Packaging

Factors to Consider While Choosing the Right Product Packaging
  • Design of the Product’s Packaging

While designing the packaging for your products, you must answer this one question. 

What is the product, and who’s going to buy it?

Find answers to questions such as who will be utilizing the product. Is your target customer age group? Are the target customers, and your price point, intended for mass or luxury markets?

Putting potential customers in mind throughout your design process will help you accomplish overall victory with the package design. 

  • Affordability

Budgeting is crucial not only for the bigger decisions of the business, but also while choosing the packaging of your products. 

You must avoid selecting an option just because it is expensive, nor choose only because it is cheap. But find the middle way, and select the one that fits your products’ needs and brand the most.

Be mindful that choosing the wrong packaging option might increase your expenses in the long run, as picking an ineffective packaging solution can lead to product damage, bringing your sales down and negatively impacting your brand.

  • Materials & Sustainability

Based on an Ipsos poll conducted, around 67% of consumers choose a brand based on the material type they use for packaging purposes. So choose a material that is not only great in impression, but is also of good quality. 

A range of materials can be utilized for the packaging of the products. Finding the one packaging type for your product depends on what you’re selling, as well as how you are going to use your packaging in your marketing endeavors. 

You can also choose eco-friendly products that demonstrate your commitment to sustainability. It is another engaging factor for today’s youth, who are more environmentally conscious these days!

  • Durability

Your product reaching your customers safely and securely is one of your responsibilities. Think this way: the packing is excellent in appearance, but if someone receives the damaged product, you will already lose that customer or maybe a few more due to bad word-of-mouth marketing. Plus, in this era of social media, frustrated customers may post pictures of the damaged products they receive, ruining your brand’s reputation.

So all these reasons are convincing enough to think twice while selecting a packaging type that is both attractive and sturdy.

  • Types of Product Packaging (Based on Business Type)

A top-quality packaging will offer an excellent experience for your customer, making a lasting impression and boosting repeat purchases, in turn enhancing your sales.

  • Ease of Opening

No matter what your product is, the packaging must always be easy to open. There’s nothing more irritating to a consumer than trying to open a box that is packed in a complex way. So make sure the unboxing process is always seamless. 

Pro Tip: Look at What your Competitors are Doing

To better compete in the business world, you must know what your competitors are doing. You don’t have to copy them for sure, but you can take the reference and come up with solutions that are more appealing and unique based on your business requirements. Just make sure, your brand’s message is clearly communicated to your audience well, with any packaging style or design you put on the shelf.

Wrap-Up Thoughts

Hope you have reviewed all aspects of the selection options and come up with a workable plan that keeps you on the top in your demographic.

Still in a dilemma? 

We at Big Sky Packaging can help you get turn-key packaging solutions based on your brand needs. Trust our dynamic team; we promise you the most iconic packaging solutions for your business, making you steal the show.

Attract Attention with Exquisite Packaging!

Posted in All

How to Scale Your Beauty Business with Custom Packaging Solutions?

Posted on by Admin

Scale up or make your beauty business stand out with custom packaging solutions. Let’s dive in to learn the tips!

Creating a remarkable unboxing experience for your audience is crucial nowadays, especially with the viral trend of people sharing unboxing videos on social media. A report shows that around 40% of customers share photographs of products over social media if they arrive in exceptional, creative, and artistic packaging. Many businesses, regardless of their size and industry, are leaning towards unique or custom packaging solutions for the same reason.

So, keeping design unique helps brands increase their reach and acquire faithful consumers who are pleased to buy again & again. Based on stats mentioned by Packaging Of The World, 30% of businesses report a boost in profit just by offering a unique product packing experience. 

Thinking about how businesses can elevate their brand using custom packaging options? Here are some thoughts to consider, but before that, let’s have a quick look at what custom packaging is…

About Custom Packaging

The word custom says it all; it is about something tailored to specific business needs. Similarly, custom packaging means no one-size-fits-all packaging but a unique solution based on the business needs as well as the target audience. 

It is not wrong to say that custom-tailored packaging is a must-have for businesses, as it is one of the first things customers see when the products arrive at their door. It nurtures a remarkable memory of the product and lays the framework for building brand loyalty. 

Custom packaging is an ideal substitute for standard packaging solutions for businesses willing to create a bright first appearance for the audience. It is no less than an extension of a brand by boosting the unboxing occurrence with tailored colors, text, and designs. 

Power of Custom Packaging in the Beauty Industry

Power of Custom Packaging in the Beauty Industry

Increased sales are all you want in your business, but you might be looking for ways to improve the same. Quality is one for sure, but leaving the best first impression on customers is also essential. Your custom packaging does that well. According to a study by IPSOS, 72% Of American consumers make purchasing decisions by the product’s packaging.

Of course, it is the foremost thing the beauty die-hards are going to see, with whom you are trying to build a bond. Hence, if you present the products through a more appealing message and design, you win more customers. 

So, while choosing packaging solutions, ensure that your customized stock packaging captures their attention and convinces them to take your product home and try it.

  • Helps You Create an Identity

Following a personalized theme for your products effectively attracts the audience and helps you make your brand stand out and seem unique amid the crowd. 

Think this way, if any customer receives your shipment and it is nothing like they have ever seen before, wouldn’t it tempt them? An elegant custom box with the brand’s logo and compelling message will always make a deeper impact. 

If that is the sort of impression your brands want to make, following any unique custom pattern for packaging for your products can be appealing to your customer. The fascinating packaging of the product not only entices customers for a moment, but also keeps you on their favorite list for the future.

  • Picking Eco-Friendly Packaging & Contributing to the Environment

IBM recently conducted a survey and revealed that near about 59% of consumers happily pay more for brands that are socially responsible. The stats suggest that if you are delivering shipments in eco-conscious packaging, you are not only contributing to the environment but also appealing to the buyers. 

Tips to Scale Your Business with Custom Packaging 

Tips to Scale Your Business with Custom Packaging
  • Select the Appropriate Style For Your Brand

The first step; pick a design or packaging style that meets your product type. In order to select suitable packaging, you must better analyze it before making the decision. 

Questions you can brainstorm:

  • Who is my customer base?
  • What sort of product are you selling?
  • What shape or packaging form fits the brand’s identity?
  • Which size of packaging suits your products and general use?

All such questions will help you select the appropriate style for your brand and attract customers.

  • Design Your Packaging with the Customer in Mind

Pinpoint what your ideal customers are looking for; you can also research what your competitors are doing. Check what works well with your products and determine whether 100% custom, personalized stock, or a combination of both work best for your brand. Sustainable options are available in most packaging today, so it’s safe to assume you can do your part, whether customer or stock. 

All in all, understanding your consumer base and their interests will assist you in picking your new packaging solutions. Don’t forget to emphasize what makes you outrun your competition.

  • Concentrate on Technicalities

Sure your packaging must look good, but it must also be functional. Make sure the packaging type you are choosing is ready to deliver the products ready to use, without any damage, to the product or customers. 

Ensure the selected material sufficiently protects the product inside, and eliminates the potential for compatibility and stability issues.

  • Add a Personal Touch to It

The best part about custom packaging is the unique customer experience… Everyone experiences something different, but there a few small things you can do to make it even better. For instance:

  • Confirm the order has been received and add a personal note.
  • Add a cheerful message (not same for all) to the shipment.
  • Follow up on the delivery and encourage feedback. 

This will make your customers feel bonded with you from the very first order!

Find Right Partner for Your Packaging Needs

Now you need to find the right partner for you, who not only understands your needs but is also well-versed in the industry.

  • Check their Experience

Experience matters the most. It’s critical to check any potential supplier’s experience in curating solutions for your industry before. The more experience they have, the more they know what solutions could be the best fit for your brand. Also, they can make suggestions based on your business needs; like what best you can do in terms of packaging, materials, decoration application, etc to enhance your sales.

  • Go Through Reviews

Most companies out there claim to be the best. But how will you determine? Why not learn from the experiences of others? Read the reviews by previous clients to better understand what sort of company you should invest your time and money in. 

Takeaway Thoughts

Whether to go with custom or personalized packaging – or not – is genuinely a big business decision to make. But following the stated tips can be a transforming step for your brand. If you are sending your products in visually-pleasing packaging, you are halfway there to increase your customer base. 

We at Big Sky Packaging believe in offering quality packaging solutions while keeping your budget in mind. From professional service & support to creative solutions, you can count on us for all your needs. 

Have queries to ask us? Reach us at +1-212-620-3100; we are happy to assist you.

Make Your Beauty Brand Bigger With Us!

Seven Apart Vineyard Takes Napa by Storm

Posted on by Admin

BIG SKY PACKAGING is proud to provide high-end packaging solutions to Seven Apart, located in the heart of Napa Valley.

When it comes to California winemakers, there are few with resumés as impressive as Andy Erickson’s. Having worked with some of Napa’s most celebrated wineries including Screaming Eagle, Harlan, Ovid, Mayacamas Vineyards, Dalla Valle, and Favia to name a few, his reputation speaks for itself. Andy is a leader in Napa’s next generation of highly prized Cabernet Sauvignon.

Seven Apart’s success is all due to our two vineyards Stags Ridge and Base Camp. While Stags Ridge sits atop a peak, Base Camp thrives on the majestic valley floor where the Silverado Trail meets Soda Canyon Road in Napa.  The story of Seven Apart’s rise to the top is just as impressive.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

Cay Skincare | Winnie Harlow

Posted on by Admin

SUPERMODEL WINNIE HARLOW LAUNCHED A SUN CARE BRAND CAY SKINCARE TO PROTECT YOUR SKIN.

Fashion model Winnie Harlow rose to fame after participating as a contestant in the 21st season of America’s Next Top Model. Her inspiration for Cay Skin came from her experience getting sunburn and sun damage from an outdoor photoshoot in 2018. The model entrepreneur has vitiligo, a “disease that causes loss of skin color in patches,” according to the Mayo clinic. Cay Skin’s site states that Harlow experienced a permanent change in her vitiligo after receiving the sunburn, which led to her wanting to create “better-for-you skincare and suncare protection.” The brand aims for its products to “keep all skin tones glowing and protected throughout the year.”Contact BIG SKY PACKAGING today and see how we can help build your brand.

Focus on building your brand, not your packaging.

CIBS | Summer Luncheon 2022

Posted on by Admin

When it comes to California winemakers, there are few with resumés as impressive as Andy Erickson’s. Having worked with some of Napa’s most celebrated wineries including Screaming Eagle, Harlan, Ovid, Mayacamas Vineyards, Dalla Valle, and Favia to name a few, his reputation speaks for itself. Andy is a leader in Napa’s next generation of highly prized Cabernet Sauvignon.

Seven Apart’s success is all due to our two vineyards Stags Ridge and Base Camp. While Stags Ridge sits atop a peak, Base Camp thrives on the majestic valley floor where the Silverado Trail meets Soda Canyon Road in Napa. The story of Seven Apart’s rise to the top is just as impressive.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

To make your packages stand out this holiday season, keep them simple with elegant packaging designs. Clean lines and minimalistic graphics will give your products a modern look that will stand out on store shelves. Sleek fonts and minimal embellishments will add a touch of sophistication to your packaging while still keeping it festive. Consider using a bold color scheme to make your packaging pop.

This holiday season, stand out with some of these ideas and trends:

  • Sustainability: Use eco-friendly materials and/or design your packaging to be recyclable.
  • Minimalism: Keep your designs clean and simple. Avoid using excessive amounts of paper or plastic.
  • Functionality: Make sure your packaging is easy to open and close and includes all the necessary information (ingredients, directions, etc.).
  • Personalization: Add a personal touch to your packaging with custom artwork or messages. This can help your brand differentiate from the competition.
  • Durability: Choose materials that will protect your product during shipping and handling.

BIRCHBOX | E-Commerce Boxes

Posted on by Admin

E-COMMERCE SOLUTIONS FOR BIRCHBOX

BIG SKY PACKAGING understands the need for BIRCHBOX brands to deliver on their promise, and part of that packaging and brand promise is getting online orders delivered as ordered. Creating packaging and e-commerce box solutions, which hold up the products being shipped is a critical part of the direct to consumer process, one that is not over-looked by BIRCHBOX.

Customize your e-commerce solution with your brand’s custom colors, construction and responsibly sourced paper.  Enjoy the quick lead-time and low cost of BIG SKY PACKAGING.

Focus on building your brand, not your packaging.

Real Keytones | Supplement Packaging

Posted on by Admin

BIG SKY PACKAGING continues to grow in vitamin and supplement packaging!

The founders of Real Ketones, Rob Rogers and Gary Millet paved the way for the commercialization of clean ketone supplementation in 2013. Following the acquisition of the exclusive licensing rights of two key exogenous ketone patents, including one from Dr. Dominic D’Agostino through the University of South Florida.

Real Ketones has developed a seamless ketone supply chain to ensure consistent, high-quality manufacturing practices and GRAS safety qualifications. Teaming up with Compound Solutions, Inc., RK Solutions was formed to develop the GoBHB™ brand to ensure the authenticity and quality of our BHB products. During this time, Rob and Gary retained the most efficacious technologies and formulas for exclusive use, and then began the work of developing their own brand, backed by clinical studies.

Today, Real Ketones continues its quest to deliver the many benefits of ketones to people everywhere. We’ve invested millions into exogenous ketone research and clinical studies, and we’re just getting started. For example, in our most recent clinical study on weight loss and metabolic markers, it was proven that Real Ketones products significantly accelerated weight loss, fat loss, improved lean-to-fat ratio and reduced hip circumference—all while reducing normal insulin, total cholesterol and LDL cholesterol.

Both personalized stock and complete custom packaging are provided by BIG SKY PACKAGING.

Focus on building your brand, not your packaging.

BIRCHBOX’S NEW CHAPTER

Posted on by Admin

For a decade, we’ve known Birchbox as a beauty brand that delivers samples in pretty boxes. But its recent $45 million acquisition by FemTec Health, a new female-focused startup, marks a major turning point for the company.

FemTec was founded in 2020 by Kimon Angelides, a doctor who wanted to improve women’s healthcare with the help of technology like AI and genomics. It raised $38 million in funding from companies like Walgreens and Unilever Ventures at a valuation of $380 million. FemTec launched publicly in October 2021, and expects to serve women across many dimensions. It will launch Awesome Woman, a telehealth platform to help women navigate complex healthcare issues, from pregnancy to menopause, and sell a direct-to-consumer supplement brand.

To get a sense of how the brands will collaborate and weave together beauty, wellness, and technology, they shared details about their first three boxes. This week, they released a $129 Birchbox Meets Awesome Woman kit, which will be delivered in three Birchbox-style boxes. The first box will contain a skin-test tool commonly used in medical trials to help customers identify their skin type. Then, after they input data about their skin, they will receive two more boxes that contain products curated by Birchbox, along with supplements from Awesome Woman tailored to their skin.

This kit won’t replace the monthly Birchbox, but it will be marketed to Birchbox’s subscribers, as well as through Awesome Woman. Beauchamp says it’s just the tip of the iceberg, and there will be more high-tech health and beauty experiences to come.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

Trefethen | Wine Packaging for Napa Valley

Posted on by Admin

Understand the role great wines can play in your life, certainly when in the Napa & Sonoma regions.  Whether it be served at a wedding, a special occasion, or a casual family dinner, you deserve a wine that inspires joy.  Wine packaging is equally as important.

Trefethen has been producing award-winning, estate-grown wines for over fifty years. Our legacy includes producing “The World’s Best Chardonnay” back in 1979 and more recently our Cabernet Sauvignon being named “Best in Show” at the 2020 Decanter World Wine Awards.

But our favorite accolades actually come from people like you who share how Trefethen wines play a special part in their family’s happiest moments.

Founders Eugene and Catherine Trefethen were ahead of their time. While terms like “sustainability” or “estate grown” were not widely used back in 1968, they understood that in order to produce world-class wines they would need a special plot of land that was treated with the utmost respect.

Today, the third generation of the Trefethen family carries on this vision. Wine lovers in search of outstanding Napa Valley wines turn to Trefethen knowing they will enjoy wines produced exclusively from our sustainably farmed estate vineyards.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.