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4 Effective Strategies to Transform Your Packaging into a Marketing Tool

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Are you ready to take your brand’s marketing to new heights? Dive into these innovative strategies and unlock marketing magic using your product’s packaging that will leave your consumers spellbound!

While the term “pack-vertising” may have been around for a while, its relevance in the industry remains steadfast. Packaging, often overlooked as a marketing tool, is, in fact, a powerful advertisement for your brand. In a world, where relationships and professionalism matter, the importance of packaging cannot be overstated. It transcends mere product protection; it’s the canvas upon which indelible brand impressions are painted, an eloquent storyteller who whispers your brand’s ethos with each unwrapping. In this blog, we’ll explore the vital role packaging plays in marketing and present 4 effective strategies to harness its potential for business success.

4 Ways to Elevate Your Packaging as a Marketing Tool

4 Ways to Elevate Your Packaging as a Marketing Tool

Creating Appealing Design: The Art of Lasting Impressions

Aesthetics wield a remarkable power and this fact is undeniable. Visual appeal isn’t just about catching the eye; it’s about etching your brand into memory. When your packaging is a work of art, it becomes a statement, a conversation starter, and a catalyst for brand loyalty.

Consistency in packaging design is the cornerstone of this artistry. A harmonious blend of color schemes, fonts, and imagery cultivates brand recognition and trust. It tells your consumers that your brand is not just dependable but also distinguished.

Numerous companies have harnessed the magic of marketing design. 

Remember, first impressions aren’t just important; they’re the seeds of lasting relationships.

Unveiling Your Brand’s Tale: The Power of Narrative Packaging

Incorporating brand storytelling into packaging is not merely a trend; it’s a strategic imperative in the marketing landscape. Your packaging should be more than a container; it should be a captivating chapter in your brand’s story.

A compelling narrative etched into your packaging can set your products apart in a crowded marketplace. It forges an emotional connection with consumers, making your offerings memorable and distinct. It’s the difference between being just another supplier and becoming a trusted partner.

To effectively convey your brand’s values and mission through packaging, consider subtle yet impactful elements. Your packaging becomes a tangible embodiment of your brand’s identity, fostering trust and loyalty among your consumers.

Embracing Sustainable Packaging: A Win-Win for Brand & Consumers

The surging significance of eco-friendly packaging cannot be overstated. In an era where sustainability is no longer a buzzword but a collective ethos, businesses that prioritize eco-consciousness gain a competitive edge.

Sustainability seamlessly aligns with the values of customers who increasingly demand responsible business practices. Eco-friendly packaging reflects a commitment to reducing environmental impact, a core concern for modern enterprises aiming to minimize their carbon footprint.

Choosing sustainable materials and practices not only serves the planet but also your bottom line. It leads to cost savings via reduced waste and improved brand reputation. Moreover, sustainable packaging resonates with consumers, instilling trust and favorability, ultimately translating into stronger relationships and, ultimately, business success. It’s a choice that benefits not only our world but also your company’s future.

Offer Interactive Packaging: A Pathway to Engaged 

Interactive packaging is a game-changer, offering a multitude of benefits that go beyond traditional packaging solutions. By tailoring packaging to specific needs, companies can deliver a personalized and memorable experience to their users. This customization fosters a sense of importance and value, ultimately strengthening the partnership.

Personalization is a mighty tool for enhancing customer loyalty and brand perception. When customers receive customized packaging, it indicates a deep understanding of their requirements, develops trust, and showcases a commitment to their success. In turn, this not only facilitates repeat business but also sparks positive word-of-mouth referrals, as satisfied customers become brand advocates. Interactive packaging transforms every interaction into an opportunity to solidify relationships, making it an invaluable strategy for companies looking to stand out and thrive in a competitive landscape.

So why wait?

As we know this is the era where packaging serves as a canvas for conveying brand values and forging connections, it’s time to invest in innovative packaging solutions and stand out.

We at BIG SKY PACKAGING offer tailor-made packaging solutions that blend artistry with practicality and champion sustainability. Our packaging engineers bring expertise and commitment to the table that help businesses carve a distinctive path towards a future where packaging isn’t just functional but a declaration of unwavering commitment to the planet and brand excellence. Reach out to us for a remarkable packaging experience and redefine your brand’s packaging narrative.

Let your packaging weave marketing spells like never before!

Packaging Influences Customers’ Purchasing Decision: All You Need To Know

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If you are designing your product’s packaging, you must focus on the factors that can easily affect your target audience’s behavior. Read!

Product packaging is not only defined as an ordinary box in which we keep the product during shipping. However, nowadays, packaging is used by businesses as an asset to promote sales. This is the reason packaging engineers go the extra mile and create effective solutions that can capture the attention of potential customers while conveying the product’s worth at the first point of contact.

It can be said that packaging a product has emerged as a paramount marketing tool that also helps influence the behavior of customers. 

That’s why most brand nowadays works on creating the most attractive, unique, and eye-catchy packaging that affects every aspect of consumers’ behavior.

Hence, it is vital to know the factors of the packaging that can influence a customer’s behavior smoothly and easily. Dive in to find out!

What Packaging Factors Influence Customers?

What Packaging Factors Influence Customers?
  • Color Is the Important Element

The color of product packaging holds a significant influence over a potential customer’s decision-making process. The reason is various hues can elicit various emotions and serve as attention-grabbers. Research indicates that within the first 90 seconds of seeing a product, a customer’s decision to purchase is heavily influenced by color, with 62 to 90 percent of this judgment is based solely on color.

So, when it comes to designing product packaging, ensure to choose the apt colors according to your target audience; the choice of colors is crucial as they can evoke sentiments related to the product. By utilizing colors effectively, a product’s packaging can effectively communicate its identity and set the appropriate tone or mood for potential customers.

  • Reflect your Brand’s Vision

Consumers are increasingly inclined toward making informed and ethical shopping decisions, and it is crucial for brands to convey their values and vision to customers; product packaging is the best way to do that. The rising awareness of issues such as product transparency, ethical sourcing, and environmental sustainability has prompted consumers to support brands that align with their values. Including labels and certifications on product packaging can demonstrate a brand’s commitment to these causes.

It is seen that most customers prefer sustainable and eco-friendly packaging as it can significantly reinforce the brand’s dedication to environmental issues. A survey revealed that consumers are willing to purchase products with less wasteful and more environmentally friendly packaging.

  • Branding

Packaging plays a significant role in developing brand loyalty among consumers, as recognizable brand names and packaging styles create attraction through their colors, symbols, or packaging types. Creating a distinct packaging style for product lines or groups makes it easy for customers to recognize the brand in any retail environment. This is crucial as there are many options available both online and in traditional retail channels.

To effectively brand and package products, it is essential to consider elements such as quality, design, size, color, and innovation. When compared to other brands and products within the same category, packaging that stands out will be more noticeable and create a sense of attraction and curiosity among customers, giving the brand a competitive edge. Packaging design companies are aware of this and tailor the end product to meet the criteria that are most important for the brand’s market position.

  • Packaging’s Dimensions

When it comes to the dimensions like the shape or size of the product’s packaging, there isn’t a one-size-fits-all solution. It depends on various factors, including the size of the product and the target audience. For instance, kids may find certain shapes more appealing, while adults might have different preferences. Therefore, it’s crucial to understand the expectations of your target audience before deciding on the packaging’s shape and size.

  • Communicates With the Customers

Your product packaging acts as a direct line of communication with your customers. Therefore, the design and information printed on it should provide an introduction to the product and preempt any potential questions. Including additional details on the product label, such as specifications, product details, and USPs, can significantly impact consumer behavior. These critical pieces of information enable buyers to make informed decisions about whether the product meets their needs. Moreover, including this information can help enhance your brand’s reputation and create a sense of trust between you and your customers.

Conclusion: Leave a Better First Impression

Are you all happy to learn the factors that can make or break your packaging in the market? Well, product packaging has a significant impact on consumer behavior, as we tend to make instant judgments based on appearances when shopping. The visual appeal of a product’s packaging can instantly catch our attention and pique our interest.

If you’re looking for an iconic packaging solution, consider working with BIG SKY PACKAGING. We offer a range of options that can help your product stand out on the shelves. Reach our expert product engineers to explore our offerings, and feel free to ask your heart out if you have any questions or need further assistance. We are happy to help you!

Let’s Create Distinctive Packaging For Your Brand…

How to Pick the Right Packaging for Your Products?

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Your product is great, and your exclusive packaging can act as a cherry on the cake. Find the right packaging to make your brand unique.

The product, indeed, is what matters the most, but the packaging plays its role too. Yes, the better the packaging experience, the more enthusiastic the customer will be to use it.

With good packaging, you can entice your customers, reaffirm your product’s price position, and play it as a trump card to win over your competition— and that’s just the beginning of your brand’s success. The suitable product packaging with the right blend of design or material will not only offer your consumers a pleasant unboxing experience, but will also help you draw new consumers while holding on to current ones. 

Good packaging can make or break your brand. Hence it is crucial to find appropriate and functional packaging that makes your brand stand out. 

How do you determine the suitable packaging for your products? In this blog, you will find all the answers but before that, let’s look at the importance of packaging in business growth. 

The Value of the Right Packaging

Your product’s packaging is the first thing your customers will interact with, even before the actual product itself. It means your brand’s first impression relies on your product’s packaging. 

And as we all know, “the first impression is the last impression”, so make sure that the packaging you are choosing is aesthetically beautiful & functional according to your brand. 

Besides, if the product is more visually appealing, more people are likely to pick it for gifting. According to an Ipsos poll, 81% of consumers, when buying gifts, choose products based on their packaging design.

It suggests how important the external packaging of the product is in the success of a brand. So why take short cuts when choosing packaging that help you become everyone’s top choice?

Here are the factors you can consider while choosing exterior packaging components for your products.

Factors to Consider While Choosing the Right Product Packaging

  • Design of the Product’s Packaging

While designing the packaging for your products, you must answer this one question. 

What is the product, and who’s going to buy it?

Find answers to questions such as who will be utilizing the product. Is your target customer age group? Are the target customers, and your price point, intended for mass or luxury markets?

Putting potential customers in mind throughout your design process will help you accomplish overall victory with the package design. 

  • Affordability

Budgeting is crucial not only for the bigger decisions of the business, but also while choosing the packaging of your products. 

You must avoid selecting an option just because it is expensive, nor choose only because it is cheap. But find the middle way, and select the one that fits your products’ needs and brand the most.

Be mindful that choosing the wrong packaging option might increase your expenses in the long run, as picking an ineffective packaging solution can lead to product damage, bringing your sales down and negatively impacting your brand.

  • Materials & Sustainability

Based on an Ipsos poll conducted, around 67% of consumers choose a brand based on the material type they use for packaging purposes. So choose a material that is not only great in impression, but is also of good quality. 

A range of materials can be utilized for the packaging of the products. Finding the one packaging type for your product depends on what you’re selling, as well as how you are going to use your packaging in your marketing endeavors. 

You can also choose eco-friendly products that demonstrate your commitment to sustainability. It is another engaging factor for today’s youth, who are more environmentally conscious these days!

  • Durability

Your product reaching your customers safely and securely is one of your responsibilities. Think this way: the packing is excellent in appearance, but if someone receives the damaged product, you will already lose that customer or maybe a few more due to bad word-of-mouth marketing. Plus, in this era of social media, frustrated customers may post pictures of the damaged products they receive, ruining your brand’s reputation.

So all these reasons are convincing enough to think twice while selecting a packaging type that is both attractive and sturdy.

  • Types of Product Packaging (Based on Business Type)

A top-quality packaging will offer an excellent experience for your customer, making a lasting impression and boosting repeat purchases, in turn enhancing your sales.

  • Ease of Opening

No matter what your product is, the packaging must always be easy to open. There’s nothing more irritating to a consumer than trying to open a box that is packed in a complex way. So make sure the unboxing process is always seamless. 

Pro Tip: Look at What your Competitors are Doing

To better compete in the business world, you must know what your competitors are doing. You don’t have to copy them for sure, but you can take the reference and come up with solutions that are more appealing and unique based on your business requirements. Just make sure, your brand’s message is clearly communicated to your audience well, with any packaging style or design you put on the shelf.

Wrap-Up Thoughts

Hope you have reviewed all aspects of the selection options and come up with a workable plan that keeps you on the top in your demographic.

Still in a dilemma? 

We at Big Sky Packaging can help you get turn-key packaging solutions based on your brand needs. Trust our dynamic team; we promise you the most iconic packaging solutions for your business, making you steal the show.

Attract Attention with Exquisite Packaging!

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Seven Apart Vineyard Takes Napa by Storm

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BIG SKY PACKAGING is proud to provide high-end packaging solutions to Seven Apart, located in the heart of Napa Valley.

When it comes to California winemakers, there are few with resumés as impressive as Andy Erickson’s. Having worked with some of Napa’s most celebrated wineries including Screaming Eagle, Harlan, Ovid, Mayacamas Vineyards, Dalla Valle, and Favia to name a few, his reputation speaks for itself. Andy is a leader in Napa’s next generation of highly prized Cabernet Sauvignon.

Seven Apart’s success is all due to our two vineyards Stags Ridge and Base Camp. While Stags Ridge sits atop a peak, Base Camp thrives on the majestic valley floor where the Silverado Trail meets Soda Canyon Road in Napa.  The story of Seven Apart’s rise to the top is just as impressive.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

Cay Skincare | Winnie Harlow

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SUPERMODEL WINNIE HARLOW LAUNCHED A SUN CARE BRAND CAY SKINCARE TO PROTECT YOUR SKIN.

Fashion model Winnie Harlow rose to fame after participating as a contestant in the 21st season of America’s Next Top Model. Her inspiration for Cay Skin came from her experience getting sunburn and sun damage from an outdoor photoshoot in 2018. The model entrepreneur has vitiligo, a “disease that causes loss of skin color in patches,” according to the Mayo clinic. Cay Skin’s site states that Harlow experienced a permanent change in her vitiligo after receiving the sunburn, which led to her wanting to create “better-for-you skincare and suncare protection.” The brand aims for its products to “keep all skin tones glowing and protected throughout the year.”Contact BIG SKY PACKAGING today and see how we can help build your brand.

Focus on building your brand, not your packaging.

BIRCHBOX | E-Commerce Boxes

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E-COMMERCE SOLUTIONS FOR BIRCHBOX

BIG SKY PACKAGING understands the need for BIRCHBOX brands to deliver on their promise, and part of that packaging and brand promise is getting online orders delivered as ordered. Creating packaging and e-commerce box solutions, which hold up the products being shipped is a critical part of the direct to consumer process, one that is not over-looked by BIRCHBOX.

Customize your e-commerce solution with your brand’s custom colors, construction and responsibly sourced paper.  Enjoy the quick lead-time and low cost of BIG SKY PACKAGING.

Focus on building your brand, not your packaging.

Bioclarity | Drink It Up

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One of the best-known, direct-to-consumer acne-fighting brands is ProActiv, which has been endorsed by celebrities ranging from Justin Bieber to Jessica Simpson. But this well-known brand is getting competition from start-ups such as bioClarity, which is appealing to a younger clientele by offering a green acne fighting solutions as well as an expanded plant-based skincare range. Here’s a closer look at BioClarity, how the system works and is it right for you?

BioClarity launched in 2016, with the idea of offering a plant-based solution to fighting acne. According to the company, the products are meant to appeal to millennial and Gen Z customers who are health conscious and focused on wellness. Since the debut of its Clear Skin Routine, bioClarity has expanded to offer a whole skincare line of plant-based skincare products.

BioClarity products are formulated with plants and botanicals, andthe signature ingredient is the brand’s patented Floralux, a type of chlorophyll that is an antioxidant and is meant to reduce redness as well as minimize the appearance of pores. Accessibility is a big part of the BioClarity ethos, so the products are affordable and the regimens are streamlined. All bioClarity products are vegan, cruelty-free and made without parabens, sulfates and phthalates. The product hashtag is #powerofgreen and many of the products are bright green, due to the cholorophyll.

BioClarity offers three skincare routines based on different skin types, along with individual products such as a mask, serum, body wash and a beauty supplement. Here’s a breakdown.

BioClarity Clean Skin Routine- Designed for acne prone skin, the Clean Skin Routine includes three products- a cleanser and two gels- and is meant to be used twice a day. The products are Keeping it Clean, a foaming cleanser that helps detox the skin, and Complexion Perfection, an exfoliating gel that contains salicylic acid. The third product is the Power of Green, a chlorophyll based gel that protects and nourishes the skin.

BioClarity Essentials Routine- This regimen is suited for normal to oily skin. The trio of products includes the Keeping it Clean  foaming cleanser and the Power of Green chlorophyll gel, as well as Skin Smoothie, a moisturizing blend of Floralux, argan, olive, ceramides, licorice root, jojoba and shea.

BioClarity Ultra Calming Routine- The Ultra Calming trio is meant for anyone looking to soothe red, inflamed skin and is best for oily complexions. In addition to the Keeping it Clean cleanser, this system includes the Ultracalming Serum to calm skin, as well as the hydrating Skin Smoothie.

BioClarity products are affordable and in line with drugstore prices. The three different routines come in mini and full sizes. The mini kits range from $39.95 – $41.95  while the full sized kits range from $56.95 to $59.95. The products are also sold individually, and the Dewy Dew is $19.95, the supplements are $32.95 and the Hydrating Masque is $24.95.  The Cleanse face wash is $9.95 for a mini, and the Eye Will Chill depuffing gel is $24.95.

Vespertino Tequila Cream Launch

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Vespertino Carves Out Space Of Its Own

In a market crowded with competition looming around every corner, this addition will be sure to turn heads. Vespertino—a tequila cream liqueur—is the first of its kind to enter the market. According to founder and owner, Jeff Johnson, “I looked around the spirit industry and saw there was a gap in the cream liqueur category. It was the perfect opportunity to develop a new product to fill that gap.”

BIG SKY PACKAGING worked closely with the brand in the engineering and development of a custom bottle and closure that truly reflected the brand’s personality. The soft-touch bottle is complimented with a custom tamper-evident closure, proudly displaying the embossed brand logo.

Vespertino can be found in select liquor stores for $19.99 (SRP).

BIG SKY PACKAGING—an NYC packaging company—is a leader in the spirit packaging and wine packaging industry. While we do not provide spirit packaging design or wine packaging design, we handle all of the manufacturing and engineering steps from start to finish, after the initial design. If you have a custom bottle design or glass bottle design and need assistance with packaging, trust BIG SKY with your packaging needs today!