All You Need to Know About eCommerce Box Inserts in Product Packaging

Picture this: you’ve just received your order of products placed online, and as you open the box, you witness items carelessly scattered together. Now imagine the same experience you offer to your users. Scarry, right? Of course, it’s not the first impression you’d want to make on your customers. 

Nothing to worry about as ecommerce box inserts are here to prevent such a scenario.

So, what exactly is an ecommerce box insert? It’s a specialized component crafted from materials like plastic, paperboard, or foam, engineered within the box. The primary purpose? To serve as a guardian of your brand’s reputation by performing two essential functions:

Presentation: Your product deserves to arrive at its destination in pristine condition. Shipping box inserts are designed to create distinct compartments within, ensuring that your items remain neatly separated from one another, while providing a neat presentation at opening by the consumer.

Stability and Security: Your products will stay firmly in place, minimizing the risk of damage and reducing the potential for warranty claims or returns.

Now, you might wonder, “Do I really need these inserts for my products?” Well, let’s dive deep to find the importance of ecommerce box Inserts for your products and their types as well. 

What are Packaging Inserts?

Simply, Packaging inserts are the secret ingredients that transform your product’s packaging into an unforgettable unboxing experience. Besides, inserts ensure that your meticulously crafted items arrive at their destination in pristine condition, ready to delight and impress.

The Importance of Box Inserts

Product Protection

One of the most prominent advantages of incorporating inserts into your packaging solutions is enhanced product safeguarding. Inserts play a pivotal role in securing your items within the packaging, effectively preventing any unwanted movement during the shipping, storage, and handling processes. This becomes especially crucial for items with delicate or fragile characteristics, as they are susceptible to damage if not adequately shielded.

By employing inserts, you not only shield your products from breakage but also minimize potential risks and liabilities associated with delivering damaged goods to your consumers. Furthermore, inserts prove to be a valuable asset in safeguarding surface finishes, especially those with high-polish aesthetics. In the course of shipping and handling, products are often subject to impact with each other or the box’s sides, making them susceptible to damage. Inserts crafted from materials like corrugated plastic, paperboard or foam serve as a protective barrier, preventing unsightly scuffs and scratches on these vulnerable surfaces.

Even individual products can reap substantial benefits from the inclusion of ecommerce box inserts. Irregularly shaped or unique items may still experience unwanted movement within a box, even if the packaging has been carefully sized. In such cases, custom-designed inserts tailored to match the contours of the product prove indispensable. These specialized inserts effectively immobilize the product, ensuring it arrives at its destination in pristine condition, meeting the high standards of your clients.

Customer ConvenienceFor products that necessitate assembly and comprise numerous components, the inclusion of inserts can prove to be a strategic move. While the physical protection of these parts may not be the primary concern, the aspect of customer convenience should not be underestimated. 

Customers often seek simplicity and efficiency, and the presence of inserts that segregate components or group them logically can make the assembly process substantially easier. By minimizing the time and effort required to sort and organize parts, you reduce the risk of customers becoming frustrated and abandoning the assembly altogether.

By prioritizing customer convenience through the thoughtful incorporation of inserts, you not only enhance the overall product experience but also mitigate the risk of public portrayal in a negative light, thereby safeguarding your brand’s image and reputation.

Cost Savings

Packaging inserts offer a comprehensive cost-saving strategy. Firstly, they safeguard your products, curbing costly returns and replacements. Secondly, by enhancing customer convenience and satisfaction, inserts minimize attrition and stimulate sales growth. Retaining existing consumers proves more cost-effective than acquiring new ones. Lastly, these inserts facilitate efficient inventory control, averting hidden expenses associated with miscounted or disorganized stock.

In summary, packaging inserts represent a cost-effective investment for operations. They protect your bottom line by reducing expenses linked to product damage, customer churn, and inventory mismanagement. Embracing this strategic approach not only preserves your financial resources but also strengthens your brand and client relationships, fostering long-term success in the competitive arena.

Types of Box Inserts

Types of Box Inserts

Box inserts encompass a diverse array of materials, catering to the specific needs of your products. Among the most frequently employed materials are:

Foam Box Inserts: Lightweight Excellence in Packaging

Foam box inserts stand out as a remarkable choice with distinct advantages. Their exceptionally lightweight nature holds the potential for substantial savings in shipping expenses, making them an economically astute option.

Moreover, foam inserts possess a unique resilience against scratches and wear, rendering them ideal for safeguarding your valuable products. Their protective capabilities outshine other alternatives, making them particularly well-suited for delicate items such as cosmetics, wines, or fragrances, which demand an extra layer of security during transit.

The versatility of foam packaging inserts is another compelling feature. They can be tailored to snugly fit products of varying shapes and sizes, ensuring comprehensive protection from all angles. In the realm of packaging, foam box inserts emerge as a lightweight yet robust solution, underscoring their significance in preserving product integrity and minimizing shipping costs.

Versatile Corrugated Cardboard Inserts: Elevating E-commerce Packaging

Corrugated cardboard inserts are a dynamic choice applicable across diverse industries, with their primary stronghold being in the realm of e-commerce. This material offers a balanced blend of protection, durability during shipping, and an exceptional commitment to sustainability by harnessing renewable and recyclable resources.

Corrugated packaging inserts serve as a canvas for a wide spectrum of high-quality printing and finishing techniques. This creative freedom not only delivers an unforgettable unboxing experience but also reinforces your brand’s narrative, all while ensuring the secure transit of your products.

In all, corrugated cardboard inserts emerge as a versatile asset, striking a harmonious balance between protection, sustainability, and brand enhancement. They exemplify the convergence of practicality and aesthetics, making them a valuable component in your packaging strategy for e-commerce success.

Moulded Pulp Packaging Inserts: Precision and Sustainability

Moulded pulp packaging inserts are characterized by their exceptional precision, as they are moulded precisely to accommodate the unique shape and dimensions of your product. This bespoke fit ensures optimal protection during transit and storage, reducing the risk of damage.

What sets moulded pulp inserts apart is their commitment to sustainability and environmental responsibility. Crafted from renewable and biodegradable materials, they minimize ecological impact and support eco-conscious practices. This combination of precision and environmental friendliness makes moulded pulp packaging inserts a preferred choice for businesses seeking to protect their products effectively while upholding a strong commitment to sustainable packaging solutions.

Plastic Tray Inserts

Plastic tray inserts are utilized widely in the packaging industry to offer structured organization and protection for several products. These inserts, typically made from durable and resilient plastics, come in diverse shapes and sizes to adjust different items like cosmetics and more.

These inserts are favored for their strength and ability to safeguard products from damage during shipping and handling. They offer a level of rigidity and stability that is essential for delicate or intricate items. Moreover, their reusability and resistance to moisture and environmental factors make them a practical choice for many industries.

While plastic tray inserts may not align with sustainability goals to the same extent as eco-friendly alternatives, their practicality and protective qualities make them a prevalent choice in packaging.


EnviroTray is an environmentally conscious packaging solution designed with sustainability in mind. Typically made from recycled materials, EnviroTray offers a sturdy and eco-friendly alternative to traditional plastic or foam trays commonly used for packaging diverse products. Its composition often includes biodegradable or compostable materials, reducing its environmental footprint. Businesses and consumers alike appreciate EnviroTray for its commitment to eco-friendly packaging practices, aligning with the growing demand for sustainable and responsible packaging solutions.

Need box insert packaging for your products?

At BIG SKY PACKAGING, our commitment to excellence shines through in every box insert we create. With a dedicated team of experts and a passion for innovation, we consistently deliver the best box inserts for diverse projects. Our attention to detail, quality, and versatility sets us apart, ensuring your product packaging stands out.

So, reach out to us today!

4 Effective Strategies to Transform Your Packaging into a Marketing Tool

Are you ready to take your brand’s marketing to new heights? Dive into these innovative strategies and unlock marketing magic using your product’s packaging that will leave your consumers spellbound!

While the term “pack-vertising” may have been around for a while, its relevance in the industry remains steadfast. Packaging, often overlooked as a marketing tool, is, in fact, a powerful advertisement for your brand. In a world, where relationships and professionalism matter, the importance of packaging cannot be overstated. It transcends mere product protection; it’s the canvas upon which indelible brand impressions are painted, an eloquent storyteller who whispers your brand’s ethos with each unwrapping. In this blog, we’ll explore the vital role packaging plays in marketing and present 4 effective strategies to harness its potential for business success.

4 Ways to Elevate Your Packaging as a Marketing Tool

4 Ways to Elevate Your Packaging as a Marketing Tool

Creating Appealing Design: The Art of Lasting Impressions

Aesthetics wield a remarkable power and this fact is undeniable. Visual appeal isn’t just about catching the eye; it’s about etching your brand into memory. When your packaging is a work of art, it becomes a statement, a conversation starter, and a catalyst for brand loyalty.

Consistency in packaging design is the cornerstone of this artistry. A harmonious blend of color schemes, fonts, and imagery cultivates brand recognition and trust. It tells your consumers that your brand is not just dependable but also distinguished.

Numerous companies have harnessed the magic of marketing design. 

Remember, first impressions aren’t just important; they’re the seeds of lasting relationships.

Unveiling Your Brand’s Tale: The Power of Narrative Packaging

Incorporating brand storytelling into packaging is not merely a trend; it’s a strategic imperative in the marketing landscape. Your packaging should be more than a container; it should be a captivating chapter in your brand’s story.

A compelling narrative etched into your packaging can set your products apart in a crowded marketplace. It forges an emotional connection with consumers, making your offerings memorable and distinct. It’s the difference between being just another supplier and becoming a trusted partner.

To effectively convey your brand’s values and mission through packaging, consider subtle yet impactful elements. Your packaging becomes a tangible embodiment of your brand’s identity, fostering trust and loyalty among your consumers.

Embracing Sustainable Packaging: A Win-Win for Brand & Consumers

The surging significance of eco-friendly packaging cannot be overstated. In an era where sustainability is no longer a buzzword but a collective ethos, businesses that prioritize eco-consciousness gain a competitive edge.

Sustainability seamlessly aligns with the values of customers who increasingly demand responsible business practices. Eco-friendly packaging reflects a commitment to reducing environmental impact, a core concern for modern enterprises aiming to minimize their carbon footprint.

Choosing sustainable materials and practices not only serves the planet but also your bottom line. It leads to cost savings via reduced waste and improved brand reputation. Moreover, sustainable packaging resonates with consumers, instilling trust and favorability, ultimately translating into stronger relationships and, ultimately, business success. It’s a choice that benefits not only our world but also your company’s future.

Offer Interactive Packaging: A Pathway to Engaged 

Interactive packaging is a game-changer, offering a multitude of benefits that go beyond traditional packaging solutions. By tailoring packaging to specific needs, companies can deliver a personalized and memorable experience to their users. This customization fosters a sense of importance and value, ultimately strengthening the partnership.

Personalization is a mighty tool for enhancing customer loyalty and brand perception. When customers receive customized packaging, it indicates a deep understanding of their requirements, develops trust, and showcases a commitment to their success. In turn, this not only facilitates repeat business but also sparks positive word-of-mouth referrals, as satisfied customers become brand advocates. Interactive packaging transforms every interaction into an opportunity to solidify relationships, making it an invaluable strategy for companies looking to stand out and thrive in a competitive landscape.

So why wait?

As we know this is the era where packaging serves as a canvas for conveying brand values and forging connections, it’s time to invest in innovative packaging solutions and stand out.

We at BIG SKY PACKAGING offer tailor-made packaging solutions that blend artistry with practicality and champion sustainability. Our packaging engineers bring expertise and commitment to the table that help businesses carve a distinctive path towards a future where packaging isn’t just functional but a declaration of unwavering commitment to the planet and brand excellence. Reach out to us for a remarkable packaging experience and redefine your brand’s packaging narrative.

Let your packaging weave marketing spells like never before!