”Go Green” is the new normal for companies nowadays; most of them are trying to instill the same philosophy while choosing the packaging of their products too.
However, some companies are still not giving enough attention to sustainable solutions. If you are one of those, you need to understand that if you are a socially responsible brand, you are reflecting a positive image in the eyes of the people. The more impressed your consumers are with you, the more successful you will become. What else do you want?
The best part is you are not only growing your business by opting for sustainable packaging, but you are also contributing to the environment.
That means preferring sustainable packaging for your brand is like a win-win.
Let’s dive into the ocean of benefits of selecting sustainable solutions for your business. Before that, here is a sneak-peak into what sustainable packaging is.
What is Sustainable Packaging?
Simply put, Sustainable packaging is the obtaining, designing, and using solutions that have the slightest environmental impact and carbon footprint.
It is also known as an eco-friendly packaging solution that doesn’t lead to any further depletion of natural resources.
There are some criteria for packaging to be deemed sustainable:
- It is valuable, secure & healthful for individuals throughout its lifecycle.
- Satisfy market standards for expense and performance.
- Optimizes the use of source materials that can be recycled.
- Produced using neat and tidy production ways and the most promising practices.
- Manufactured from materials that are healthy and safe for all.
- It is meant to optimize materials.
- Easily recovered and utilized in industrial closed-loop.
Top Benefits of Sustainable Packaging To Businesses
There’s no denying there are various reasons to pick sustainable packaging; we’ve spotlighted some of the top advantages your business may leverage from the switch.
- It Is What Consumers Are Demanding
Let’s begin with one justified and simple motivation to switch to sustainable packaging; it’s what today’s consumers are looking for.
The reason is rising awareness about the adverse effects of our shopping habits on the environment. Hence, most customers are making buying decisions that are more value-driven while gravitating towards sustainably-packaged products. Based on the research by McKinsey, 55% of buyers say that they are concerned about the environmental impact of product packaging.
So by opting for earth-friendly packaging, you are helping the consumers make a difference at the level of their individual carbon footprints; ultimately making you their favorite. Plus, this can be one differentiator factor for your brand among all.
- No More Allergens & Toxins
If you are choosing biodegradable or recyclable packaging solutions, you are already going non-toxic and allergy-free.
Many people are perturbed by the goods they shop are made of, what materials, and what damage they can potentially cause to their health. Hence, it is better to choose safe and healthy material for your consumers. It can be an encouragement for your consumers to buy your product.
- Decreases your carbon footprint
People these days focus on the influence they are making on the environment, especially through the products they are using. They mostly prefer to buy from brands that are socially responsible and make a positive impact on the environment. So, by choosing eco-friendly packaging, you can reflect your brand’s corporate responsibility toward the earth.
- Easy to Dispose of
The material you choose for packaging your products may change from time to time, but it must be recyclable or something that is easily disposable. For instance, if you choose biodegradable packaging and put a label for the same on the box, then your consumer will try to turn the waste packaging into compost. Or, if you choose recyclable packaging, they will throw it into the recycling bin for reuse.
- Versatility at its Best
Just because your packaging is eco-friendly, it doesn’t mean it has to be boring and dull. In fact, it can be versatile and creative that even go with an array of goods. So no matter what size and type of business you run, many options are open to serve your individual requirements.
- More & More Sales
Sustainable packaging is one of the various aspects that people consider while making a decision about the brand they want to buy from. The healthy environment and what measures you are taking as a responsible business to protect or lessen the possible harm to it.
This thought can help you with extending your target market. It is also an excellent way to market your solutions to improve your sales as more people become interested in buying from a business that is dedicated to the environment.
Generation Z is always ready to purchase sustainable products instead of conventional ones. That means, by choosing sustainability over traditional, you are becoming popular among youth!
Wrap-up Thoughts
Hence, there are various advantages to switching to sustainable packaging solutions for your business.
In brief,
- Communicates your commitment to sustainability.
- Draws fresh customers.
- Retains current consumers.
- Decreases your carbon consumption.
- It can be used for a diverse range of products.
So, are you ready to contribute to the environment and start with sustainable packaging options?
We can help!
At Big Sky Packaging, we are happy to provide you with top solutions concerning sustainable, eco-friendly packaging. Our experienced, dynamic team is all set to get you the best of both worlds, too, with all the benefits mentioned above.
Let’s take a step towards being earth-friendly!