How to Scale Your Beauty Business with Custom Packaging Solutions?

Scale up or make your beauty business stand out with custom packaging solutions. Let’s dive in to learn the tips!

Creating a remarkable unboxing experience for your audience is crucial nowadays, especially with the viral trend of people sharing unboxing videos on social media. A report shows that around 40% of customers share photographs of products over social media if they arrive in exceptional, creative, and artistic packaging. Many businesses, regardless of their size and industry, are leaning towards unique or custom packaging solutions for the same reason.

So, keeping design unique helps brands increase their reach and acquire faithful consumers who are pleased to buy again & again. Based on stats mentioned by Packaging Of The World, 30% of businesses report a boost in profit just by offering a unique product packing experience. 

Thinking about how businesses can elevate their brand using custom packaging options? Here are some thoughts to consider, but before that, let’s have a quick look at what custom packaging is…

About Custom Packaging

The word custom says it all; it is about something tailored to specific business needs. Similarly, custom packaging means no one-size-fits-all packaging but a unique solution based on the business needs as well as the target audience. 

It is not wrong to say that custom-tailored packaging is a must-have for businesses, as it is one of the first things customers see when the products arrive at their door. It nurtures a remarkable memory of the product and lays the framework for building brand loyalty. 

Custom packaging is an ideal substitute for standard packaging solutions for businesses willing to create a bright first appearance for the audience. It is no less than an extension of a brand by boosting the unboxing occurrence with tailored colors, text, and designs. 

Power of Custom Packaging in the Beauty Industry

Power of Custom Packaging in the Beauty Industry

Increased sales are all you want in your business, but you might be looking for ways to improve the same. Quality is one for sure, but leaving the best first impression on customers is also essential. Your custom packaging does that well. According to a study by IPSOS, 72% Of American consumers make purchasing decisions by the product’s packaging.

Of course, it is the foremost thing the beauty die-hards are going to see, with whom you are trying to build a bond. Hence, if you present the products through a more appealing message and design, you win more customers. 

So, while choosing packaging solutions, ensure that your customized stock packaging captures their attention and convinces them to take your product home and try it.

  • Helps You Create an Identity

Following a personalized theme for your products effectively attracts the audience and helps you make your brand stand out and seem unique amid the crowd. 

Think this way, if any customer receives your shipment and it is nothing like they have ever seen before, wouldn’t it tempt them? An elegant custom box with the brand’s logo and compelling message will always make a deeper impact. 

If that is the sort of impression your brands want to make, following any unique custom pattern for packaging for your products can be appealing to your customer. The fascinating packaging of the product not only entices customers for a moment, but also keeps you on their favorite list for the future.

  • Picking Eco-Friendly Packaging & Contributing to the Environment

IBM recently conducted a survey and revealed that near about 59% of consumers happily pay more for brands that are socially responsible. The stats suggest that if you are delivering shipments in eco-conscious packaging, you are not only contributing to the environment but also appealing to the buyers. 

Tips to Scale Your Business with Custom Packaging

Tips to Scale Your Business with Custom Packaging
  • Select the Appropriate Style For Your Brand

The first step; pick a design or packaging style that meets your product type. In order to select suitable packaging, you must better analyze it before making the decision. 

Questions you can brainstorm:

  • Who is my customer base?
  • What sort of product are you selling?
  • What shape or packaging form fits the brand’s identity?
  • Which size of packaging suits your products and general use?

All such questions will help you select the appropriate style for your brand and attract customers.

  • Design Your Packaging with the Customer in Mind

Pinpoint what your ideal customers are looking for; you can also research what your competitors are doing. Check what works well with your products and determine whether 100% custom, personalized stock, or a combination of both work best for your brand. Sustainable options are available in most packaging today, so it’s safe to assume you can do your part, whether customer or stock. 

All in all, understanding your consumer base and their interests will assist you in picking your new packaging solutions. Don’t forget to emphasize what makes you outrun your competition.

  • Concentrate on Technicalities

Sure your packaging must look good, but it must also be functional. Make sure the packaging type you are choosing is ready to deliver the products ready to use, without any damage, to the product or customers. 

Ensure the selected material sufficiently protects the product inside, and eliminates the potential for compatibility and stability issues.

  • Add a Personal Touch to It

The best part about custom packaging is the unique customer experience… Everyone experiences something different, but there a few small things you can do to make it even better. For instance:

  • Confirm the order has been received and add a personal note.
  • Add a cheerful message (not same for all) to the shipment.
  • Follow up on the delivery and encourage feedback. 

This will make your customers feel bonded with you from the very first order!

Find Right Partner for Your Packaging Needs

Now you need to find the right partner for you, who not only understands your needs but is also well-versed in the industry.

  • Check their Experience

Experience matters the most. It’s critical to check any potential supplier’s experience in curating solutions for your industry before. The more experience they have, the more they know what solutions could be the best fit for your brand. Also, they can make suggestions based on your business needs; like what best you can do in terms of packaging, materials, decoration application, etc to enhance your sales.

  • Go Through Reviews

Most companies out there claim to be the best. But how will you determine? Why not learn from the experiences of others? Read the reviews by previous clients to better understand what sort of company you should invest your time and money in. 

Takeaway Thoughts

Whether to go with custom or personalized packaging – or not – is genuinely a big business decision to make. But following the stated tips can be a transforming step for your brand. If you are sending your products in visually-pleasing packaging, you are halfway there to increase your customer base.

We at Big Sky Packaging believe in offering quality packaging solutions while keeping your budget in mind. From professional service & support to creative solutions, you can count on us for all your needs. 

Have queries to ask us? Reach us at +1-212-620-3100; we are happy to assist you.

Make Your Beauty Brand Bigger With Us!

Cay Skincare | Winnie Harlow

SUPERMODEL WINNIE HARLOW LAUNCHED A SUN CARE BRAND CAY SKINCARE TO PROTECT YOUR SKIN.

Fashion model Winnie Harlow rose to fame after participating as a contestant in the 21st season of America’s Next Top Model. Her inspiration for Cay Skin came from her experience getting sunburn and sun damage from an outdoor photoshoot in 2018. The model entrepreneur has vitiligo, a “disease that causes loss of skin color in patches,” according to the Mayo clinic. Cay Skin’s site states that Harlow experienced a permanent change in her vitiligo after receiving the sunburn, which led to her wanting to create “better-for-you skincare and suncare protection.” The brand aims for its products to “keep all skin tones glowing and protected throughout the year.”Contact BIG SKY PACKAGING today and see how we can help build your brand.

Focus on building your brand, not your packaging.

Real Keytones | Supplement Packaging

BIG SKY PACKAGING continues to grow in vitamin and supplement packaging!

The founders of Real Ketones, Rob Rogers and Gary Millet paved the way for the commercialization of clean ketone supplementation in 2013. Following the acquisition of the exclusive licensing rights of two key exogenous ketone patents, including one from Dr. Dominic D’Agostino through the University of South Florida.

Real Ketones has developed a seamless ketone supply chain to ensure consistent, high-quality manufacturing practices and GRAS safety qualifications. Teaming up with Compound Solutions, Inc., RK Solutions was formed to develop the GoBHB™ brand to ensure the authenticity and quality of our BHB products. During this time, Rob and Gary retained the most efficacious technologies and formulas for exclusive use, and then began the work of developing their own brand, backed by clinical studies.

Today, Real Ketones continues its quest to deliver the many benefits of ketones to people everywhere. We’ve invested millions into exogenous ketone research and clinical studies, and we’re just getting started. For example, in our most recent clinical study on weight loss and metabolic markers, it was proven that Real Ketones products significantly accelerated weight loss, fat loss, improved lean-to-fat ratio and reduced hip circumference—all while reducing normal insulin, total cholesterol and LDL cholesterol.

Both personalized stock and complete custom packaging are provided by BIG SKY PACKAGING.

Focus on building your brand, not your packaging.

BIRCHBOX’S NEW CHAPTER

For a decade, we’ve known Birchbox as a beauty brand that delivers samples in pretty boxes. But its recent $45 million acquisition by FemTec Health, a new female-focused startup, marks a major turning point for the company.

FemTec was founded in 2020 by Kimon Angelides, a doctor who wanted to improve women’s healthcare with the help of technology like AI and genomics. It raised $38 million in funding from companies like Walgreens and Unilever Ventures at a valuation of $380 million. FemTec launched publicly in October 2021, and expects to serve women across many dimensions. It will launch Awesome Woman, a telehealth platform to help women navigate complex healthcare issues, from pregnancy to menopause, and sell a direct-to-consumer supplement brand.

To get a sense of how the brands will collaborate and weave together beauty, wellness, and technology, they shared details about their first three boxes. This week, they released a $129 Birchbox Meets Awesome Woman kit, which will be delivered in three Birchbox-style boxes. The first box will contain a skin-test tool commonly used in medical trials to help customers identify their skin type. Then, after they input data about their skin, they will receive two more boxes that contain products curated by Birchbox, along with supplements from Awesome Woman tailored to their skin.

This kit won’t replace the monthly Birchbox, but it will be marketed to Birchbox’s subscribers, as well as through Awesome Woman. Beauchamp says it’s just the tip of the iceberg, and there will be more high-tech health and beauty experiences to come.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

Trefethen | Wine Packaging for Napa Valley

Understand the role great wines can play in your life, certainly when in the Napa & Sonoma regions.  Whether it be served at a wedding, a special occasion, or a casual family dinner, you deserve a wine that inspires joy.  Wine packaging is equally as important.

Trefethen has been producing award-winning, estate-grown wines for over fifty years. Our legacy includes producing “The World’s Best Chardonnay” back in 1979 and more recently our Cabernet Sauvignon being named “Best in Show” at the 2020 Decanter World Wine Awards.

But our favorite accolades actually come from people like you who share how Trefethen wines play a special part in their family’s happiest moments.

Founders Eugene and Catherine Trefethen were ahead of their time. While terms like “sustainability” or “estate grown” were not widely used back in 1968, they understood that in order to produce world-class wines they would need a special plot of land that was treated with the utmost respect.

Today, the third generation of the Trefethen family carries on this vision. Wine lovers in search of outstanding Napa Valley wines turn to Trefethen knowing they will enjoy wines produced exclusively from our sustainably farmed estate vineyards.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.

Lune+Aster | Tinted Lip Balm

Lune+Aster just launched a collection of tinted lip balms, and the story behind the name of each shade is incredibly inspiring. The brand, which was created by Bluemercury cofounder and CEO Marla Beck, partnered with six founders of women-focused organizations — Ariel Beck of Girls Who Start, Abigail Harrison of The Mars Generation, Ina Bhoopalam of Dream Equal, Valerie Weisler of The Validation Project, Haile Thomas of The HAPPY Org, and Judith Martinez of InHerShoes — to create new lip balm shades that correspond with the mission of each.

All six organizations are centered around a variety of causes, from encouraging girls to pursue careers in STEM to tackling gender inequality. The collection features buildable, vegan shades that are infused with hydrating ingredients, like vitamins C and E, and other good-for-you ingredients, like pomegranate peel and turmeric extract. Each one is meant to add a subtle pop of color to the lips, though they can also be used as multitasking products for the cheeks and eyes. Lune+Aster has also made donations to each of the organizations mentioned above.

Now about the product;

Product Details

This vegan tinted lip balm moisturizes while providing a sheer customizable flush of color for soft, smooth lips. The combination of antioxidant-rich vitamins C and E, organic pomegranate peel extract and turmeric extract helps to hydrate for nourished, supple lips.  Because Lune+Aster is committed to empowering and supporting young women, we’ve partnered with six amazing young women who have started, and continue to run, women-centric foundations. Each Tinted Lip Balm shade is inspired by the specific missions of these six women and their foundations.

Ingredients

  • Vitamins C and E help to hydrate, repair and protect.
  • Organic pomegranate peel extract moisturizes and helps neutralize free radicals.
  • Turmeric extract soothes, and helps detoxify and exfoliate.

How to Use

Swipe on lips and go! Effortlessly customize by applying once for a sheer hint of color or add layers to build a richer color.

Contact BIG SKY PACKAGING today and see how we can help build your brand!

Focus on building your brand, not your packaging.

Global Shipping Challenges | Turn-Key Service

The pandemic has disrupted international trade, driving up the cost of shipping goods and adding a fresh challenge to the global economic recovery.

Around the planet, the pandemic has disrupted trade to an extraordinary degree, driving up the cost of shipping goods and adding a fresh challenge to the global economic recovery. The virus has thrown off the choreography of moving cargo from one continent to another.

At the center of the storm is the shipping container, the workhorse of globalization.

Americans stuck in their homes have set off a surge of orders from factories in China, much of it carried across the Pacific in containers — the metal boxes that move goods in towering stacks atop enormous vessels. As households in the United States have filled bedrooms with office furniture and basements with treadmills, the demand for shipping has outstripped the availability of containers in Asia, yielding shortages there just as the boxes pile up at American ports.

Containers that carried millions of masks to countries in Africa and South America early in the pandemic remain there, empty and uncollected, because shipping carriers have concentrated their vessels on their most popular routes — those linking North America and Europe to Asia.

And at ports where ships do call, bearing goods to unloading, they are frequently stuck for days in floating traffic jams. The pandemic and its restrictions have limited the availability of dockworkers and truck drivers, causing delays in handling cargo from Southern California to Singapore. Every container that cannot be unloaded in one place is a container that cannot be loaded somewhere else.

“I’ve never seen anything like this,” said Lars Mikael Jensen, head of Global Ocean Network at A.P. Moller-Maersk, the world’s largest shipping company. “All the links in the supply chain are stretched. The ships, the trucks, the warehouses.”

Economies around the globe are absorbing the ripple effects of the disruption on the seas. Higher costs and longer transit times are being experienced across the board. Contact BIG SKY PACKAGING today and see how we can take the day-to-day challenges of transit off your plate. Focus on building your brand, not your packaging.

Disney Resorts and H20+ Partnership | Custom Set Box Packaging

BIG SKY PACKAGING has been selected as the packaging partner for Disney Resorts and H20+.

H2O+ has been proud to be the exclusive amenities sponsor of Disney Resort Hotels & Disney Cruise Line since 2006.

Creating iconic packaging, that communicates the Disney/H20+ message for the amenity business, is critical to each guest’s experience.

As seen at Disney” rigid set box packaging by the BIG SKY PACKAGING team can be found at all resorts and cruise ships, as well as online.

H20+ will also be offering a limited edition Little Mermaid Hydration System with the formulas featured below in stores in October.

Contact BIG SKY PACKAGING today and see how we can help build your brand.

ADI Craft Spirits Trade Show | Denver, CO (March 18-20)

The BIG SKY PACKAGING team would like to welcome more than 1,800 industry peers to Denver, March 18-21, for ADI’s 16th Annual Craft Spirits Conference & Expo.

BIG SKY PACKAGING is dedicated to providing brands – both global and boutique alike – with competitive pricing, low lead-times, quality packaging and superb customer service.  With points of production in North America, Europe and Asia, our team has the flexibility to manufacture to your brand’s specific requirements.  Your success in the market place is our principal goal.

Please see BIG SKY PACKAGING’s SONOMA collection for examples of how our packaging professionals can help develop unique and memorable packaging solutions for your brand, within your budget. For additional inspiration in packaging, across all industries serviced by BIG SKY PACKAGING, take a look at our SOHO collection.

Contact us today for more information or to schedule an appointment (Booth#618) with one of our experienced sales professionals.

ACSA Trade Show | Minneapolis, MN (Feb 10-12)

The BIG SKY PACKAGING team would like to welcome all attending the ACSA show next week! A special thanks to all partners, and friends, in the industry that continue to trust our team in the engineering, development and supply of iconic packaging solutions.

BIG SKY PACKAGING is dedicated to providing brands – both global and boutique alike – with competitive pricing, low lead-times, quality packaging and superb customer service.  With points of production in North America, Europe and Asia, our team has the flexibility to manufacture to your brand’s specific requirements.  Your success in the market place is our principal goal.

Please see BIG SKY PACKAGING’s SONOMA collection for examples of how our packaging professionals can help develop unique and memorable packaging solutions for your brand, within your budget. For additional inspiration in packaging, across all industries serviced by BIG SKY PACKAGING, take a look at our SOHO collection.

Contact us today for more information or to schedule an appointment (Booth# 508/510) with one of our experienced sales professionals.

 Safe travels to all!