How to Pick the Right Packaging for Your Products?

Your product is great, and your exclusive packaging can act as a cherry on the cake. Find the apt packaging to make your brand unique.

The product, indeed, is what matters the most, but the packaging plays its magic too. Yes, the better the outer packaging, the more enthusiastic the receiver will be to unbox it.

With good packaging, you can induce your customers, justify your product’s pricing, and play it as a trump card to win over your competition— and that’s just the beginning of your brand’s success. The suitable product packaging with the right blend of design or material will not only offer your consumers a pleasant unboxing experience but will also help you draw new consumers while holding on to current ones. 

Also, good packaging can make or break your brand. Hence it is crucial to find appropriate yet classy packaging that makes your brand stand out. 

How do you determine the suitable packaging for your products? In this blog, you will find all the answers but before that, let’s look at the importance of packaging in business growth. 

The Value of the Right Packaging

Your product’s packaging is the first thing your customers will interact with, even before the actual product they ordered. It means your brand’s first impression relies on your product’s packaging. 

And as we all know, “the first impression is the last impression”, so make sure that the packaging you are choosing is aesthetically beautiful & functional according to your brand. 

Besides, if the product looks more beautiful, more people will pick it for gifting. According to an Ipsos poll, 81% of consumers, when buying gifts, choose products based on their packaging design.

It suggests how important the external packaging of the product is. So why stay behind when choosing captivating packaging can help you become everyone’s top choice?

Here are the factors you can consider while choosing exterior packet designs for your products.

Factors to Consider While Choosing the Right Product Packaging

  • Design of the Product’s Packaging

While designing the packaging for your products, you must answer this one question. 

What is the product, and who’s going to buy it?

Find answers to questions such as who will be utilizing the product: men, women, or both? Or is it going to be used by youngsters or grown-ups? Or are the people going to pick products belonging to high-class, royal families?

Putting potential customers in mind throughout your design process will help you accomplish overall victory with the package design. 

Like if the products are for older adults, you can add warm colors, build a feeling of coziness, or put messages in larger text for their clear visibility. Alternatively, for affluent customers, you can choose colors that demonstrate a more sophisticated look and create a sense of luxury.

  • Affordability

Budgeting is crucial not only for the bigger decisions of the business but also while choosing the packaging of your products. 

You must neither go for an option just because it is expensive nor choose only because it is cheap. But find the middle way, and select the one that fits your products’ needs the most.

Be mindful that choosing the wrong packaging option might increase your expenses in the long run, as picking an ineffective packaging solution can lead to product damage, bringing your sales down tremendously.

  • Materials & Sustainability

Based on an Ipsos poll conducted, around 67% of consumers choose a brand based on the material type they use for packaging purposes. So choose a material that is not only great in impression but is also of good quality. 

A range of materials can be utilized for the packaging of the products. Finding the one packaging type for your product box mostly depends on what you’re selling and how you are going to use your packaging in your marketing endeavors. 

You can also choose eco-friendly products and be legally compliant with logistics and shipping laws and regulations. It is another engaging factor for today’s youth, who are more environmentally conscious these days!

  • Durability

Your product reaching your customers safely and securely is one of your responsibilities. Think this way: the packing is excellent in appearance, but if someone receives the damaged product, you will already lose that customer or maybe a few more due to bad word-of-mouth marketing. Plus, in this era of social media, frustrated customers may post pictures of the damaged products they receive, ruining your brand’s reputation.

So all these reasons are convincing enough to think twice while selecting a packaging type that is both attractive and sturdy.

  • Size

There are two reasons why size is a critical aspect when finding the packing for your products: Safety & Cost. 

Safety – Picking the packaging engineered specifically to the product’s size ensures the product reaches the consumer safely. It is because using an extra-large box will make a spacious room inside the container that will enable the products to move throughout shipments, damaging the merchandise in the end.

Cost – If a box of extra-large size is used for delivering small items, it may lead to an added cost to the business. Why waste both money and packaging material when the work can be done by choosing the right packaging size every time, according to the size of the products? 

  • Types of Product Packaging (Based on Business Type)

A top-quality custom box will offer an excellent experience for your customer, making you stay on top of their minds and boosting repeat purchases, in turn enhancing your sales. Like if you are into making miniature perfumes, set boxes explicitly engineered to your product dimensions can be ideal for secure delivery to your consumers.

  • Ease of Opening

No matter what your product is, the packaging must always be easy to open. There’s nothing more irritating to a consumer than trying to open a box that is packed in a complex way. So make sure the unboxing process is always seamless. 

Pro Tip: Look at What your Competitors are Doing

To better compete in the business world, you must know what your competitors are doing. You don’t have to copy them for sure, but you can take the reference and come up with solutions that are more appealing and unique based on your business requirements. Just make sure, in the middle of all, your brand’s message is communicated to your audience well with any packaging style or design you put on the shelf.

Wrap-Up Thoughts

Hope you have reviewed all aspects of the selection options and come up with a workable plan that keeps you on the top in your demographic.

Still in a dilemma? 

We at Big Sky Packaging can help you get turn-key packaging solutions based on your brand needs. Trust our dynamic team; we promise you the most iconic packaging solutions for your business, making you steal the show.

Attract Attention with Exquisite Packaging!

How to Scale Your Beauty Business with Custom Packaging Solutions?

Scale up or make your beauty business stand out with custom packaging solutions. Let’s dive in to learn the tips!

Creating a remarkable unboxing experience for your audience is crucial nowadays, especially with the viral trend of people sharing unboxing videos on social media. A report shows that around 40% of customers share photographs of products over social media if they arrive in exceptional, creative, and mind-boggling packaging. Many businesses, regardless of their size and industry, are leaning towards unique or custom packaging solutions for the same reason.

So, keeping outer design spectacular helps brands increase their reach and acquire faithful consumers who are pleased to buy again & again. Based on stats mentioned by Packaging Of The World, 30% of businesses report a boost in profit just by offering matchless product packing. 

Thinking about how businesses can elevate their brand using custom packaging options? Here are the hacks to follow, but before that, let’s have a quick look at what custom packaging is…

About Custom Packaging

The word custom says it all; it is about something tailored to specific business needs. Similarly, custom packaging means no one-size-fits-all packaging but a unique solution based on the business needs as well as the target audience. 

It is not wrong to say that custom-tailored packaging is a must-have for businesses as it is one of the first things customers see when the products arrive at their door. It nurtures a remarkable memory of the product and lays the framework for building brand loyalty. 

Custom packaging is an ideal substitute for standard packaging solutions for businesses willing to create a bright first appearance for the audience. It is no less than an extension of a brand by boosting the unboxing occurrence with tailored colors, text, and designs. 

Power of Custom Packaging in the Beauty Industry

Increased sales are all you want in your business, but you might be looking for ways to improve the same. Quality is one for sure, but leaving the best first impression on customers is also essential. Your custom packaging does that well. According to a study by IPSOS, 72% Of American consumers make purchasing decisions by getting influenced by the product’s packaging.

Of course, it is the foremost thing the beauty die-hards are going to see with whom you are trying to build a bond. Hence, if you send away the products through a more appealing message and design, you win more customers. 

So, while choosing packaging solutions, ensure that your customized stock packaging captures their attention and convinces them to take your product home and try it.

  • Helps You Create an Identity

Following a personalized theme for your products effectively attracts the audience and helps you make your brand stand out and seem unique amid the crowd. 

Think this way, if any customer receives your shipment and it is nothing like they have ever caught before, wouldn’t it tempt them? An elegant custom box with the brand’s logo and compelling message will always make a deeper impact. 

If that is the sort of impression your brands want to make, following any unique custom pattern for packaging for your products can be treating your customer’s eyes. The fascinating packaging of the product not only entices customers for a moment but also keeps you on their favorite list.

  • Picking Eco-Friendly Packaging & Contributing to the Environment

IBM recently conducted a survey and revealed that near about 59% of consumers happily pay more for brands that are socially responsible. The stats suggest that if you are delivering shipments in eco-conscious packaging, you are not only contributing to the environment but also intriguing the buyers. 

Tips to Scale Your Business with Custom Packaging 

The first step goes as you need to pick a design or packaging style that meets your product type. For suitable packaging, you must better analyze it before making the decision. 

Questions you can brainstorm on:

  • What sort of product are you selling?
  • What text do you want your customers to read first while receiving your product?
  • Which size of packaging suits your products for the sake of safety?

All such questions will help you select the appropriate style for your brand that will amuse your customers too.

  • Design Your Packaging with the Customer in Mind

Considering your target audience in every company decision you make is not something to say. Hence it goes precisely the same when determining custom packaging for your products.

Pinpoint what your ideal customers are looking for; you can also research what your competitors are doing. Check what can go well for your products, like a cutting-edge approach, traditional layout, or maybe eco-conscious boxes. 

For example, if you are a brand offering organic cosmetics, then eco-friendly packaging suits you perfectly.

All in all, comprehending your consumer base and their interests will assist you in picking your new packaging solutions. Don’t forget to emphasize what makes you outrun your competition.

  • Concentrate on Technicalities

Sure your packaging must look good and winning, but it must also be functional enough. Make sure the packaging type you are choosing is ready to deliver the products safely, without any damage, to the customers. 

Ensure the selected material sufficiently protects the product inside. You can also focus on the size of the box based on the dimensions of the products. Because if the packaging fits the product rightly, the safety level increases.

  • Add a Personal Touch to It

The best part about custom packaging is nothing like a ready-made, same-for-all packets. They are easy to design based on your brand’s needs. You can add a personal touch by making your product customer-oriented. For instance:

  •  You can write the customer’s name on the outer packaging
  • Can mention a cheerful message (not same for all), etc. 

This will make your customers feel bonded with you from the very first order!

Find Right Partner for Your Packaging Needs

Now you ought to find the right partner for you who not only understand your needs but is also well-versed in the industry.

  • Check their Experience

Experience matters the most. Must check whether they have experience in curating solutions for your industry before. The more experience they have, the more they know what solutions could be the best fit for your brand. Also, they can make suggestions based on your business needs; like what best you can do in terms of packaging to enhance your sales.

  • Go Through Reviews

Most companies out there claim to be the best. But how will you determine? Why not learn from the experiences of others? Read the reviews by previous clients to better understand what sort of company you should invest your time and money in. 

Takeaway Thoughts

Whether to go with custom or personalized packaging or not is genuinely a big business decision to make. But following the stated tips can be a transforming step for your brand. If you are sending your products in visually-pleasing packets, you are halfway there to increase your customer base. 

We at Big Sky Packaging believe in offering quality packaging solutions while keeping your budget in mind. Apart from the beauty industry, we also serve skincare, fragrance, hair care, and plenty more sectors. From professional service & support to creative solutions, you can count on us for all your needs. 

Have queries to ask us? Reach us at +1-212-620-3100; we are happy to assist you.

Make Your Beauty Brand Bigger With Us!

Lune+Aster | Tinted Lip Balm

Lune+Aster just launched a collection of tinted lip balms, and the story behind the name of each shade is incredibly inspiring. The brand, which was created by Bluemercury cofounder and CEO Marla Beck, partnered with six founders of women-focused organizations — Ariel Beck of Girls Who Start, Abigail Harrison of The Mars Generation, Ina Bhoopalam of Dream Equal, Valerie Weisler of The Validation Project, Haile Thomas of The HAPPY Org, and Judith Martinez of InHerShoes — to create new lip balm shades that correspond with the mission of each.

All six organizations are centered around a variety of causes, from encouraging girls to pursue careers in STEM to tackling gender inequality. The collection features buildable, vegan shades that are infused with hydrating ingredients, like vitamins C and E, and other good-for-you ingredients, like pomegranate peel and turmeric extract. Each one is meant to add a subtle pop of color to the lips, though they can also be used as multitasking products for the cheeks and eyes. Lune+Aster has also made donations to each of the organizations mentioned above.

Now about the product;

Product Details

This vegan tinted lip balm moisturizes while providing a sheer customizable flush of color for soft, smooth lips. The combination of antioxidant-rich vitamins C and E, organic pomegranate peel extract and turmeric extract helps to hydrate for nourished, supple lips.  Because Lune+Aster is committed to empowering and supporting young women, we’ve partnered with six amazing young women who have started, and continue to run, women-centric foundations. Each Tinted Lip Balm shade is inspired by the specific missions of these six women and their foundations.


  • Vitamins C and E help to hydrate, repair and protect.
  • Organic pomegranate peel extract moisturizes and helps neutralize free radicals.
  • Turmeric extract soothes, and helps detoxify and exfoliate.

How to Use

Swipe on lips and go! Effortlessly customize by applying once for a sheer hint of color or add layers to build a richer color.

Contact BIG SKY PACKAGING today and see how we can help build your brand!

Focus on building your brand, not your packaging.

Cay Skincare | Winnie Harlow


Fashion model Winnie Harlow rose to fame after participating as a contestant in the 21st season of America’s Next Top Model. Her inspiration for Cay Skin came from her experience getting sunburn and sun damage from an outdoor photoshoot in 2018. The model entrepreneur has vitiligo, a “disease that causes loss of skin color in patches,” according to the Mayo clinic. Cay Skin’s site states that Harlow experienced a permanent change in her vitiligo after receiving the sunburn, which led to her wanting to create “better-for-you skincare and suncare protection.” The brand aims for its products to “keep all skin tones glowing and protected throughout the year.”Contact BIG SKY PACKAGING today and see how we can help build your brand.

Focus on building your brand, not your packaging.

Real Keytones | Supplement Packaging

BIG SKY PACKAGING continues to grow in vitamin and supplement packaging!

The founders of Real Ketones, Rob Rogers and Gary Millet paved the way for the commercialization of clean ketone supplementation in 2013. Following the acquisition of the exclusive licensing rights of two key exogenous ketone patents, including one from Dr. Dominic D’Agostino through the University of South Florida.

Real Ketones has developed a seamless ketone supply chain to ensure consistent, high-quality manufacturing practices and GRAS safety qualifications. Teaming up with Compound Solutions, Inc., RK Solutions was formed to develop the GoBHB™ brand to ensure the authenticity and quality of our BHB products. During this time, Rob and Gary retained the most efficacious technologies and formulas for exclusive use, and then began the work of developing their own brand, backed by clinical studies.

Today, Real Ketones continues its quest to deliver the many benefits of ketones to people everywhere. We’ve invested millions into exogenous ketone research and clinical studies, and we’re just getting started. For example, in our most recent clinical study on weight loss and metabolic markers, it was proven that Real Ketones products significantly accelerated weight loss, fat loss, improved lean-to-fat ratio and reduced hip circumference—all while reducing normal insulin, total cholesterol and LDL cholesterol.

Both personalized stock and complete custom packaging are provided by BIG SKY PACKAGING.

Focus on building your brand, not your packaging.


For a decade, we’ve known Birchbox as a beauty brand that delivers samples in pretty boxes. But its recent $45 million acquisition by FemTec Health, a new female-focused startup, marks a major turning point for the company.

FemTec was founded in 2020 by Kimon Angelides, a doctor who wanted to improve women’s healthcare with the help of technology like AI and genomics. It raised $38 million in funding from companies like Walgreens and Unilever Ventures at a valuation of $380 million. FemTec launched publicly in October 2021, and expects to serve women across many dimensions. It will launch Awesome Woman, a telehealth platform to help women navigate complex healthcare issues, from pregnancy to menopause, and sell a direct-to-consumer supplement brand.

To get a sense of how the brands will collaborate and weave together beauty, wellness, and technology, they shared details about their first three boxes. This week, they released a $129 Birchbox Meets Awesome Woman kit, which will be delivered in three Birchbox-style boxes. The first box will contain a skin-test tool commonly used in medical trials to help customers identify their skin type. Then, after they input data about their skin, they will receive two more boxes that contain products curated by Birchbox, along with supplements from Awesome Woman tailored to their skin.

This kit won’t replace the monthly Birchbox, but it will be marketed to Birchbox’s subscribers, as well as through Awesome Woman. Beauchamp says it’s just the tip of the iceberg, and there will be more high-tech health and beauty experiences to come.

Contact BIG SKY PACKAGING and see how we can help build your brand.

Focus on building your brand, not your packaging.