Reason To Believe Launches Virtue Hair Care

5 August, 2021
1 minute

Virtue Labs Replicates Human Keratin for Innovative Hair Care

BIG SKY is proud to announce the launch of Virtue, a brilliant new line of innovative hair care by Reason To Believe. The BIG SKY PACKAGING team worked closely with the hair care brand in the development of custom co-extrusion soft-touch bottles and tubes, all complimented by a multi-textured bi-injection closure. The 10 sku line for Virtue is just one superb example of BIG SKY’s ability to manage and produce high-end custom components with retail appeal.

Virtue Labs’ products became available on February 1^st at their website and through select stylists. Each item is priced between $36 and $66 respectively.

Related News

30 March, 2026

Why Now Is the Time to Start Planning Holiday Packaging and Gift Sets

In today’s beauty, fragrance, and lifestyle markets, holiday packaging is no longer a last-minute initiative—it is a strategic driver of revenue, brand perception, and retail performance. Yet many brands continue to approach holiday programs too late in the cycle, limiting both creativity and operational efficiency. At BIG SKY PACKAGING, we consistently see the same pattern: […]

23 March, 2026

The Hidden Costs of Poorly Engineered Twist-Up Makeup Packaging

Twist-up makeup packaging—used widely for lipsticks, balms, concealers, foundations, and multi-sticks—appears deceptively simple. In reality, it is one of the most mechanically demanding components in color cosmetics. When poorly engineered, twist-up packaging can introduce hidden costs that erode margins, strain supply chains, and undermine brand credibility long after a product reaches the shelf. At BIG […]

12 March, 2026

How Does Innovative Color Cosmetics Packaging Drive Brand Loyalty Beyond the Shelf?

In the saturated world of color cosmetics, it’s no longer just what’s inside the package that counts—it’s the package itself that often makes the first and most lasting impression. For start-up and growth-phase beauty brands looking to capture attention and cultivate loyalty, packaging is one of the most powerful tools for differentiation, storytelling, and consumer […]