Reason To Believe Launches Virtue Hair Care

Virtue

Virtue Labs Replicates Human Keratin for Innovative Hair Care

BIG SKY is proud to announce the launch of Virtue, a brilliant new line of innovative hair care by Reason To Believe. The BIG SKY PACKAGING team worked closely with the hair care brand in the development of custom co-extrusion soft-touch bottles and tubes, all complimented by a multi-textured bi-injection closure. The 10 sku line for Virtue is just one superb example of BIG SKY’s ability to manage and produce high-end custom components with retail appeal.

Virtue Labs’ products became available on February 1st at their website and through select stylists. Each item is priced between $36 and $66 respectively.

Related News

Virtue
9 June, 2026

How Wine Club Packaging Influences Retention and Customer Lifetime Value Ahead of Holiday Season

For wineries, Q3 and Q4 represent far more than peak shipping periods. They are often the most important opportunity of the year to strengthen wine club retention, increase repeat purchasing behavior, and elevate long-term customer lifetime value. As holiday allocations, seasonal releases, and gifting programs begin moving through fulfillment pipelines, packaging becomes one of the […]

Read More
Virtue
4 June, 2026

The Future of Beauty Packaging: Where AI Efficiency Meets Human Connection

The beauty industry is entering a new era. Artificial intelligence is rapidly reshaping how beauty brands operate — from product development and forecasting to personalization, advertising, inventory management, customer service, and content creation. Processes that once required weeks can now happen in hours. Data has become more accessible. Decision-making has become faster. Speed-to-market expectations continue […]

Read More
Virtue
25 May, 2026

From Concept to Delivery: Building a Packaging Strategy That Balances Creativity and Contro

In beauty, fragrance, personal care, and luxury wine, packaging is more than a container—it is often the first physical interaction a consumer has with your brand. Yet behind every elevated unboxing experience must be a disciplined packaging supply chain strategy that protects margin, timelines, and long-term scalability. For growth-stage brands and established premium programs alike, […]

Read More