Rabbit Hole Whiskey Launch

1 October, 2016 2 minutes
Rabbit_Hole_Distilling

Key Takeaways

  • BIG SKY PACKAGING supported the Rabbit Hole Whiskey launch with premium custom packaging solutions.
  • High-quality structural design and materials enhanced the product’s luxury positioning.
  • Packaging protected the product while creating an engaging customer experience.
  • Collaborative packaging development ensured production efficiency and consistent quality.
  • Strategic packaging helped reinforce the brand’s identity and successful product launch.

Things are really hopping in Louisville, KY at Rabbit Hole Distilling.

Rabbit Hole Distillery launches its first inaugural release which includes a signature Four Grain Kentucky Straight Bourbon, a Kentucky Straight Rye Whiskey, and a Straight Bourbon Finished in PX Sherry Casks.

CEO and Founder Kaveh Zamanian, along with his wife Heather Bass, began Rabbit Hole in 2012 to pursue his vision to craft unique spirits, with a focus on Bourbon, America’s native spirit. “For us, Bourbon is more than just a drink. It is a symbol of individualism, self-sufficiency, and living life to the fullest. I started Rabbit Hole with a singular mission to make exceptional spirits.”

BIG SKY PACKAGING worked closely with the brand in the development of a custom wood closure, branded with the iconic Rabbit Hole logo, and fitted with natural cork from Portugal.  Our experienced team of professionals evaluated a number of quality options, ultimately selecting the natural cork with the best fit and function for the juice.

Please see BIG SKY’s Sonoma collection for examples of how our packaging professionals can help develop unique and memorable packaging solutions for your brand, within your budget.

Contact us today for more information or to schedule an appointment with one of our experienced sales professionals.

Related News

Wine Bottle Packaging vs Gift Box Packaging: Which Delivers More Value for Wineries?
26 August, 2026

Wine Bottle Packaging vs Gift Box Packaging: Which Delivers More Value for Wineries?

In today’s highly competitive wine market, exceptional wine packaging is no longer simply about protecting a bottle during transit. Packaging…

Read More
Sustainable Wine Packaging: Materials, Costs & Benefits
26 August, 2026

Sustainable Wine Packaging: Materials, Costs & Benefits

Sustainability has evolved from a marketing initiative to a business priority across the wine industry. Consumers, retailers, distributors, and hospitality…

Read More
How Luxury Wine Packaging Influences Purchase Decisions
21 August, 2026

How Luxury Wine Packaging Influences Purchase Decisions

In today’s competitive wine market, consumers are purchasing far more than what’s inside the bottle. They are buying a story,…

Read More

Frequently Asked Questions

BIG SKY PACKAGING developed a custom wood closure featuring the Rabbit Hole logo and a premium natural cork, creating a distinctive finish that reflected the brand's premium positioning.

The custom wood closure enhanced the bottle's luxury appearance, reinforced the brand identity, and provided a high-quality sealing solution suitable for premium whiskey.

Packaging creates a strong first impression, differentiates the product on retail shelves, and communicates the craftsmanship and quality behind the brand.

Natural cork offers excellent sealing performance, preserves product quality, and contributes to the premium look and feel expected in high-end spirits packaging.

BIG SKY PACKAGING collaborated with the brand to engineer and manufacture a custom closure solution that combined functionality, premium craftsmanship, and distinctive branding, helping create a memorable product launch.