Mistakes To Avoid & Save Brand From Packaging Failure

  • 6 April, 2023
  • 5 minutes
Mistakes to Avoid

Poor e-commerce packaging can lead to lost sales and reduced revenue. Are you afraid that your brand will suffer the same? Don’t be; simply avoid these packaging mistakes!

It has been seen that in the aftermath of the pandemic, more and more customers now prefer to order products online than ever. And as soon as your product reaches your customers’ door, they first interact with your packaging (even before the product). This is where you win or lose your customer. Packaging is often underrated but holds power to make your brand suffer huge losses if it goes neglected.

‍Based on various research, it can be said that e-commerce brands that offer products in premium-quality yet eye-catching packaging are more likely to enjoy customer loyalty and repeat sales. At the same time, brands with low-quality packaging lose big.

So, here is the guide for you explaining the most common packaging mistakes e-commerce brands must avoid. 

The most common packaging mistakes
The most common packaging mistakes

Mistake 1: Being Generic With the Design of Your Packaging 

Packaging design is a crucial element in making a product stand out in a competitive market. The packaging serves as the first point of contact between the product and the customer, and it can greatly influence the purchasing decision. 

Hence make sure it is not too generic; instead, “pop” off the shelves when alongside your competitors.

A well-designed packaging that considers the target audience, the product’s unique features and benefits, and the competition surely works well in the market.

Working with a packaging engineer can help you achieve your packaging goals and create a design that effectively conveys the essence of your brand and product. It’s worth investing in quality packaging design to ensure that your product attracts attention and drives sales.

Mistake 2: Choosing the Wrong Material for Packaging

Consumers are increasingly aware of the negative effects of packaging waste on the environment, and many of them are happy to pay more for products that come in sustainable packaging.

Choosing eco-friendly packaging materials can be a vital step for brands to show their commitment to sustainability and reduce their environmental impact.  Organic, biodegradable, and recyclable materials are all great options for eco-friendly packaging. 

Overall, incorporating sustainable packaging options into your brand’s packaging strategy not only benefits the environment but also can enhance your brand’s reputation and appeal to environmentally conscious consumers.

Mistake 3: Picking a Complicated Packaging Style

Sure, you need to find packaging that is aesthetically appealing. But don’t forget to consider the functionality of the packaging post-shipping. A package that is difficult to open or use can lead to frustration and dissatisfaction for the customer, potentially harming the brand’s reputation and future sales.

To avoid this, brands should prioritize user experience when designing packaging. Consider the ease of opening, closing, and storing the package, as well as the materials used and their durability. The packaging should not only protect the product during shipping but also be user-friendly and easy to use.

In addition, brands can also consider adding features to the packaging that enhance the user experience, such as tear strips, easy-to-read instructions, or reusable components. By prioritizing user experience in packaging design, brands can improve customer satisfaction, increase repeat purchases, and build a positive reputation for their brand.

Mistake 4: Your Packaging Does Not Secure Your Product

The type of ecommerce box used in packaging is an important consideration for brands to prevent damage during transit and ensure customer satisfaction. The choice of packaging materials should be based on the dimensions of the product being shipped.

In addition to the type of material used, it’s also important to consider the quality and strength of the paper board. Low-quality paper boards may not provide adequate protection, while high-quality material can enhance the durability and functionality of the packaging.

Another important aspect to consider is the size of the packaging. The box should be appropriately sized to fit the product snugly without leaving too much extra space that can cause shifting and damage during transit.

By choosing the right type and quality of paper board for packaging, brands can ensure that their products arrive in good condition and avoid costly damages or returns. This attention to detail can also enhance the overall customer experience and build trust and loyalty with customers.

Mistake 5: Adding No Differentiation Factor in Your Packaging

In order to look unique and appeal to customers, your brand must consider creative ways to communicate its message through packaging. A distinct and unique packaging design can make a brand more memorable and help it stay different from competitors.

Strike a balance between functionality and creativity. By finding innovative ways to communicate the brand’s message through packaging while still meeting the practical needs of protecting and delivering the product, you can build customer loyalty, enticing a larger audience.

Let’s Create Flawless Packaging For Your Brand

Are you all set to create a packaging solution that is far away from all these mistakes? We at BIG SKY PACKAGING can be your helping hand. 

Reach us today for a quick consultation!

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