Jon Taffer Launches Mixology Line | Customized Drink Packaging

Taffers

Taffer’s Mixologist, Created By ‘Bar Rescue’s Jon Taffer And Dr. Phil’s Son Jay McGraw

For the past 12 months BIG SKY PACKAGING has been working directly with the Taffer group, ultimately creating the perfect packaging solution for this non-alcoholic mixer in customized stock packaging.

Taffer’s Mixologist, created by Jon Taffer, host of Bar Rescue, and Dr. Phil’s son Jay McGraw, comes in seven flavors.   Taffer’s Mixology collection of cocktails was unveiled recently on Dr. Phil, and the success is quickly gaining momentum.

With the help of the BIG SKY PACKAGING team; Taffer’s Mixologist launched seven non-alcoholic, pre-mixed bottles of ingredients co-developed with mixologist Brian Van Flandren. The available cocktails include Bloody Mary, Cosmopolitan, Margarita, Mojito, Piña Colada, Skinny Margarita, and Strawberry Margarita. To curb calories, the mixes are sweetened by a combination of cane sugar, stevia leaf extract, and monk fruit extract, along with other natural flavors and juices from the concentrate.

Each 32-ounce bottle retails for under $6.00 and contains nine to 13 servings, according to the brand, and is now available in retail stores nationwide, including Walmart.

Contact BIG SKY PACKAGING with specific inquiries for your brand packaging needs.  From complete custom packaging to customized stock packaging, the BIG SKY PACKAGING team has you covered.

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Frequently Asked Questions

Jon Taffer launched the Mixology Line to provide consumers with premium cocktail mixers and drink products designed to deliver a professional mixology experience at home.

Customized packaging helps brands stand out on retail shelves, communicate product quality, and create a strong visual identity that resonates with consumers.

Premium packaging can enhance perceived value, strengthen brand recognition, and encourage trial purchases by creating a memorable first impression.

Beverage brands often utilize custom bottles, closures, labels, decorative finishes, and secondary packaging to improve functionality, product protection, and shelf appeal.

The project demonstrates how strategic custom packaging can help beverage brands build credibility, elevate product presentation, and create a stronger connection with consumers in a competitive marketplace.