What is the BeautyX Retail Summit Race for Shelf Space?

The Race for Shelf Space is a live pitch competition at the BeautyX Retail Summit where emerging beauty brands present their products to retail buyers for a chance to secure shelf placement and retail opportunities.

Why is shelf space important for beauty brands?

Shelf space is critical because it determines product visibility, brand perception, and sales performance in retail stores, making it a key factor for success in the beauty industry.

How does packaging influence shelf space success?

Packaging plays a major role in attracting attention, communicating brand value, and differentiating products on crowded shelves, helping brands stand out to both buyers and consumers.

What do retail buyers look for in beauty brands?

Retail buyers evaluate factors such as product quality, brand story, packaging design, market demand, and differentiation when deciding which products deserve shelf space.

How can brands improve their chances of getting retail placement?

Brands can improve their chances by creating strong packaging, clear messaging, unique positioning, and a compelling value proposition that resonates with both buyers and target customers.

What can brands learn from the Race for Shelf Space competition?

Brands can learn how to refine their pitch, improve packaging design, understand buyer expectations, and develop strategies to stand out in a highly competitive retail environment.

At BeautyX Retail Summit’s Race For Shelf Space

9 May, 2018 1 minute

Race For Shelf Space, the pitch competition capping BeautyX Retail Summit in Dallas, concluded with each of the participating brands, Groh, Skin Probiotics, and Wannabe, walking away with prizes from the retail judges.

Judges Jenny Duranski, owner of Lena Rose, and Jennifer Robinson, associate divisional merchandising manager of Neiman Marcus, picked bioactive skincare authority Skin Probiotics, and hair and scalp care brand Groh as the winners, respectively. The former feted Skin Probiotics founder Ellie Trinh with a one-month run on her store shelves and website with the possibility of an extension, while the latter gave Groh founder Rebecca Mariolis a chance to officially present to the Neiman Marcus buying team.

Custom extruded aluminum bottles and aluminum caps, both with brushed surface finish detail. Anodized custom colors truly bring the brand to life!

Congratulations to our friends at Groh for the continued success!

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