BIG SKY PACKAGING Helped Seven Apart With High-End Packaging Solutions

  • 30 April, 2024
  • 7 minutes
BIG SKY PACKAGING Helped Seven Apart With High End Packaging WSolutions

Are you curious to know how we assisted a wine brand with its packaging needs, particularly when it aims to present its products effectively? 

In this case study, we’ll delve into the five-step process that enabled us to fulfill our client, Seven Apart’s, vision for their wine packaging. 

Explore how we achieved their dream packaging!

Table of Contents

  • Overview
  • About Seven Apart
  • How We Helped
  • Step #1: Understanding The Vision
  • Step #2: Designing the Packaging
  • Step #3: Bringing the Vision to Life
  • Step #4: Market Impact and Customer Response
  • Step #5: And We Did It!
  • Key Takeaways

OVERVIEW

Seven Apart Vineyard faced a distinctive challenge in packaging their wines. They sought elegant packaging that was not only sleek and refined in design but also capable of keeping their award-winning wine protected in transit. The solution required a balance between aesthetics and durability, ensuring the packaging could translate from a single bottle box, through their iconic 6 bottle and jaw-dropping decanter boxes while still showcasing the brand’s unique identity. 

Well, creating first-class wine packaging at an affordable price is no small feat.

To tackle this, Seven Apart Vineyard turned to the BIG SKY PACKAGING. We helped them to engineer, source, and manage every aspect of their packaging needs. With the assistance of our seasoned team of packaging engineering and manufacturing, Seven Apart Vineyard was able to ensure that their products reached its customers in perfect condition and looking great.

ABOUT SEVEN APART

Seven Apart Vineyard is nestled in the heart of Napa Valley no less than a living testimony to the passion and dedication of California winemaking. Under the leadership of esteemed winemaker Andy Erickson, Seven Apart has become synonymous with excellence in the wine industry. 

And, now they needed the right Packaging for their fine wines. 

HOW IT BEGAN?

We came across the opportunity to collaborate with Seven Apart Vineyard through their designer, who was gathering quotes for their packaging needs. 

Initially, we didn’t secure the business, as another vendor had won the project based on cost considerations. However, months later, some turn of events reopened the door for us, allowing us to step in and contribute our expertise to Seven Apart’s journey.

Our collaboration with Seven Apart Vineyard has been a testament to the importance of resilient partnerships and innovative solutions in navigating the ever-changing landscape of the wine industry. As a part of their journey, we at BIG SKY PACKAGING take pride in delivering high-end packaging solutions that not only complement but elevate the presentation of Seven Apart’s top-tier wines. Through close collaboration with their team and our dedication to excellence, we’ve been able to contribute to Seven Apart’s success story in the world of California winemaking.

Let’s delve more into the collaborative journey between BIG SKY PACKAGING and Seven Apart Vineyard, highlighting how we came up with the innovative packaging solutions that have contributed to Seven Apart’s success.

How We Helped

STEP 1: UNDERSTANDING THE VISION

UNDERSTANDING THE VISION

Our collaboration with Seven Apart Vineyard began with a shared vision of creating packaging that would enhance the unboxing experience. Our design and engineering teams worked closely with Seven Apart to develop wine packaging that would not only protect the wines but also serve as a canvas for the vineyard’s story, and ultimately convey the same level of luxury found in Seven Apart wines.

Well, there was a catch, when the client came to us, we faced an unexpected challenge: an aggressive timing request. The odds of meeting such a tight deadline were daunting. However, we prioritized transparency and honesty in our communication with Seven Apart Vineyard. We made it clear that while achieving their requested timeline was improbable, we were committed to delivering the best possible results within a more realistic timeframe. We meticulously outlined each project hurdle and provided detailed explanations to manage expectations effectively.

As soon as they agreed, we started the work.

STEP 2: DESIGNING THE PACKAGING

DESIGNING THE PACKAGING

Primary Packaging: The primary packaging for wines needed to be as elegant and refined as the wines themselves. We offered a range of stock packaging solutions that were carefully selected to align with the vineyard’s vision. These stock options, combined with the use of premium materials, allowed Seven Apart to maintain its commitment to quality and craftsmanship.

Custom Engineering: In addition to stock packaging, custom-engineered solutions were also essential to distinguish Seven Apart’s wines in the competitive wine market. Our team of experts collaborated with Seven Apart to develop unique custom components that would make a statement while ensuring the safety and integrity of the wines. This customized approach allowed Seven Apart to offer a one-of-a-kind experience to its customers.

STEP 3: BRINGING THE VISION TO LIFE

BRINGING THE VISION TO LIFE

Amidst the challenges posed by the COVID lockdown, our meticulous design and engineering processes enabled the creation of exquisite wine packaging that truly reflected Seven Apart Vineyard’s dedication to quality and craftsmanship. Through our collaborative efforts, the primary packaging components were meticulously crafted to embody the essence of the vineyard’s brand, while our custom-engineered elements added a sense of exclusivity to the collection.

Furthermore, we actively assisted the client in navigating the complexities of the COVID-affected supply chain, including exorbitant shipping costs and tariffs that significantly impacted the cost of goods sold (COGS). Despite these hurdles, our team remained committed to finding innovative solutions to mitigate these challenges, ensuring that Seven Apart’s exceptional wines could continue to reach consumers without compromising on quality or affordability.

STEP 4: MARKET IMPACT AND CUSTOMER RESPONSE

MARKET IMPACT AND CUSTOMER RESPONSE

We ensure that Seven Apart’s wines, presented in their new packaging, are met with great enthusiasm from customers and wine enthusiasts alike. Our packaging not only kept the wines safe but also served as a visual representation of their story and values. Above all, the attention to detail and the commitment to quality that went into the packaging design was top-notch which made them one of the most recognized ‘new’ brands in the Valley.

STEP 5: AND WE DID IT!

AND WE DID IT

We are happy and take pride in congratulating Seven Apart Vineyard on its continued success. 

Despite the initial uncertainty, our collaborative efforts and commitment to transparency paid off. The client appreciated our honesty and professionalism, and together, we successfully navigated the challenges to meet our agreed-upon deadlines. This experience reaffirmed the strength of our partnership and our dedication to delivering exceptional packaging solutions that align with Seven Apart’s vision of luxury and excellence in winemaking.

Besides all, we continue to produce their packaging today. They have become a tremendous advocate for BIG SKY and a friend. 

KEY TAKEAWAYS

This case study emphasizes the significance of a holistic procedure we followed toward the development of packaging, where both the product itself and its packaging play crucial roles in conveying the brand’s message and values. 

Our commitment to providing outstanding service since coming into contact with the brand is evident, as we have consistently ensured that Seven Apart Vineyard receives everything they need and want. This dedication to exceeding expectations is standard operating procedure for all our customers, as we continuously seek ways to enhance our relationships and deliver exceptional results.

The story of Seven Apart Vineyard’s rise to the top is proof of the power of collaboration. By working closely with Seven Apart, we achieved our goal of presenting wines in style and also elevated the user experience through carefully designed and engineered packaging components.

We truly served Seven Apart in making a mark in the wine industry, building a bold and beautiful statement with its wines and packaging and we truly are happy about the same.

Not only for Seven Apart but it is our goal to help our clients make a lasting impact in their respective industries. We are continuously striving to innovate and improve, ensuring that we not only meet but exceed the expectations of all our customers.

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