Reason To Believe Launches Virtue Hair Care

9 January, 2017
1 minute

Virtue Labs Replicates Human Keratin for Innovative Hair Care

BIG SKY is proud to announce the launch of Virtue, a brilliant new line of innovative hair care by Reason To Believe. The BIG SKY PACKAGING team worked closely with the hair care brand in the development of custom co-extrusion soft-touch bottles and tubes, all complimented by a multi-textured bi-injection closure. The 10 sku line for Virtue is just one superb example of BIG SKY’s ability to manage and produce high-end custom components with retail appeal.

Virtue Labs’ products became available on February 1^st at their website and through select stylists. Each item is priced between $36 and $66 respectively.

Related News

28 October, 2025

Smart & Multilayer Packaging Solutions for Modern Cosmetics: Why?

In today’s cosmetics landscape, packaging can no longer be simply pretty—it must be intelligent, layered, resilient, and transparent in its value. As formulas become more sophisticated and consumers demand both performance and sustainability, brands must rethink how packaging serves both product and person. Multi-layer and smart packaging represent this evolution: they protect sensitive ingredients, communicate […]

18 September, 2025

Refillable Packaging in the USA Market: A Growing Trend for a Circular Economy

The packaging landscape in the United States is undergoing a quiet yet powerful revolution. What was once dismissed as an experimental concept is now gaining unstoppable momentum: refillable packaging. Driven by the global urgency to reduce single-use waste, businesses are being compelled to rethink how products are designed, delivered, and consumed. In this new era, […]

30 July, 2025

What Does Your Fragrance Packaging Color Say? The Silent Influence on Consumers

In the world of fragrance, what’s unsaid often speaks the loudest. Before a single note unfolds on the skin, it’s the packaging—specifically, its color—that silently whispers to the consumer’s subconscious. A shade too bold can misrepresent the scent inside; a tone too muted may fade into the background. In an increasingly competitive fragrance market, color […]