BIG SKY PACKAGING’s Pivotal Role in Bluemercury’s Cerulean 6 Cosmetics Launch
As the curtains rise on the stage of product launches, one thing takes center stage – innovative and aesthetically pleasing packaging. Yes, it’s the exterior of the product, the first glimpse on the shelf, that tempts consumers into the world of beauty. Therefore, any brand introducing a new range requires readily available packaging to enter […]
All You Need To Know About Rigid Box Packaging
The moment a parcel gets delivered, it’s the packaging that exerts an influence on consumers. Sure, it’s the first glance a consumer has of your brand, a creative presentation of what’s inside, and a silent salesman that can either attract or repel. In the age of globalized markets and relentless e-commerce, the packaging isn’t just […]
All You Need to Know About eCommerce Box Inserts in Product Packaging
Picture this: you’ve just received your order of products placed online, and as you open the box, you witness items carelessly scattered together. Now imagine the same experience you offer to your users. Scarry, right? Of course, it’s not the first impression you’d want to make on your customers. Nothing to worry about as ecommerce […]
The Ultimate Guide to Fragrance Packaging
It is the era where products vie for attention in a crowded marketplace, and packaging has transcended mere functionality to become a powerful tool for brand differentiation and consumer engagement. Welcome to our guide, where we dig into the enchanting world of fragrance packaging and the role of packaging engineers in transforming aromas into eye-pleasing […]
4 Effective Strategies to Transform Your Packaging into a Marketing Tool
Are you ready to take your brand’s marketing to new heights? Dive into these innovative strategies and unlock marketing magic using your product’s packaging that will leave your consumers spellbound! While the term “pack-vertising” may have been around for a while, its relevance in the industry remains steadfast. Packaging, often overlooked as a marketing tool, […]
A Comprehensive Guide to Sustainable Packaging Solutions
With the growing need to save the planet’s greenery, every industry is stepping up in various capacities to contribute to sustainability—and the packaging industry is no exception. Yes, in this paradigm shift, the packaging engineers with their expertise, take center stage by executing packaging solutions that hit a harmonious equilibrium between safeguarding our planet and […]
World of Wine & Spirit Packaging Solutions: Insights, Tips & More
It’s time to delve into the world of wine and spirits, where packaging is more than just a treat to our eyes. Think of it as a painter’s canvas, a storyteller, and a guardian of treasures—all rolled into one. As packaging reshapes how our drinks appear on the shelf, packaging engineers work wonders and create […]